Sales mix. Is a term used to describe the strategic combination of a transaction to achieve its goal by effectively selling its products or services to a specific target customer group. Also refers to .4 PS. Product, price, promotion and location or .7ps. Increase the 4 Ps of personnel, processes and physical evidence.

Why? It's important.

Enterprises need to ensure their sales.

_ Suitable products

_ The right person is there.

_ Right price

_ Suitable location and range

_ Right time

For example, if you make pens and decide to target students at school, it is more suitable to sell them.

_ Color ballpoint pen (product)

_ Selling at low prices through newspaper dealers and stationery dealers (places)

_ and promote it through sales materials (promotion)

Not sales.

_ Golden Pen (product)

_ Selling at a high price, including insurance loss (price) _ Exporting through experts and gold and silver jewelry stores (places)

_ and publicize it in fine magazines to supplement (publicize) what you should do on Sunday.

Make sure that you have identified each of your target customer groups. If you don't know, you have already done it and want to know more about grouping your customers, take a look at our target customer briefing in 10 minutes.

Now, considering each customer group, the work goes through the following steps.

product

Marketing is about identifying, expecting and satisfying customers' needs. You need to ensure that your products and services will continue to meet the needs of customers.

1. By asking your customers to do simple research.

_ What do they think of each product/service?

_ their satisfaction with the quality

_ How satisfied they are with all the support services you provide.

_ How is the effect? It is adapting to their needs.

_ How do they view their short-term and long-term demand changes?

2. Steps to perform each product or service for you 1.

3. There is a continuous new product development process to collect and analyze customer feedback.

4. Ask yourself where your product or service has reached in its life. "Product life cycle" is a way to understand how the marketing mix is related. Review stage of product theory. Introduction period, growth period, maturity period and product elimination period. It is appropriate to carry out some different mixing at each stage. See "What You Need to Know". Part of this material is to get more information.

5. Analyze the advantages of each product/service you provide. For more information about calculation, please see the 80/20 rule of 10 minutes. Which products contribute the most to the service or provide the highest benefits? What support services do you provide for each product? Maybe improve it and add a little cost value?