Chow Tai Fook's brand advantage is that it has its own series of styles, which accounts for a relatively large proportion in Chinese mainland; Disadvantages are serious brand premium, high price and low cost performance.

Since its birth, Leofoo Brand has taken "creating value and inheriting true love" as its corporate mission and "making everyone who owns Leofoo jewelry feel happiness and respect" as its corporate development vision, specializing in the design, production and management of jewelry such as diamond inlay. The national headquarters is located in Shenzhen, coordinating the national market development and franchise store operation management. Leofoo Jewellery is deeply involved in the mainland market, with more than 3,600 brand stores nationwide. Leofoo Jewelry, which has an independent product research and development team and a large diamond inlay factory, has won the reputation of "inlay expert" in the industry for its high-quality products, innovative design and low-cost product supply.