Q: How to operate the marketing of Little Red Book at low cost? So today we will talk about this problem, how to reduce the marketing cost of Little Red Book? The premise is that you need to understand the relationship between platform and content, and the other is time and trial and error cost. Readers and friends feedback a long article of 6000-8000 words: it's too long to read. Then today, the number of words for marketing dry goods in Xiaohongshu will be reduced to about 3,000 words. When an online supplier opens a shop, contact the merchant to jump to 17338425246. Contents of this article 1. Low-cost operation? Does not exist! Second, the small red book marketing low-cost operation plan: Third, dismantle the small red book marketing jewelry case. Fourth, the little red book operation, and finally test the four cores behind it. Fifth, once the little red book rules are changed, the operating account will be abolished. Sixth, the little red book marketing method: altruism first, low-cost operation? Does not exist! Why do you say that? In the eyes of ordinary people, low-cost operation means less capital investment and can be done well with the lowest money. However, time is a cost, and trial and error is also a cost, which is why spending money is sometimes the lowest cost. In economics, both money and time belong to costs. If you want to do something with less capital investment, the premise is that your team's content creation ability is not bad, otherwise it is pioneering and requires manpower and time. But then again, the scheme with low capital investment is not without it. Let's move on. If you want to reduce costs, it also means investing time. For many bosses who make products, the highest cost is the time to market. The cost of capital is reduced, but the ability of the team is needed, such as; Creative content output ability, account batch operation ability, and whole project operation ability. If the boss personally supervises military operations, he can really save a lot of marketing expenses in one year. For example, Xiaomi's mobile phone is doing marketing in Weibo, and Lei Jun personally goes into battle, optimistic about the battlefield of Weibo. But what we see is that many bosses are unwilling to allocate some promotion budget expenses, but they want to surpass their competitors who have been in Xiaohongshu for half a year or two without testing themselves to reduce risks first. It's really hard for them. Having said that, it seems that I am sorry that I have not given some plans. To open a shop in an online supplier's shop, contact the merchant to jump 17338425246 Well, you can! Second, the small red book marketing low-cost operation plan: the monthly ratio is as follows; Xiaohongshu enterprise number management 1- 10, Xiaohongshu personal number. Operation 5-50, Little Red Book Blogger cooperates with Amateur No.30-50, Little Red Book Blogger cooperates with Daren No.5-10, team members are equipped with experienced new media operation 1-3 people need to control the project, and the budget of N partners who can create content is low. If you are short of hands, find an intern. Mainly depends on where the drainage is. If it is drained to WeChat, the workload of account customer service communication will be relatively large. If it is drained to Taobao Tmall, it is necessary to find more bloggers. But the account operation has to continue. For the types of content production, please refer to Xiaohongshu brand marketing: after disassembling 500 explosive articles, we summarized these routines. For the reference of screening bloggers, please refer to Xiaohongshu brand marketing: defining bloggers. Third, dismantle the small readership of Xiaohongshu's marketing jewelry case. Last night, we provided two well-made little red book accounts with annual sales of tens of millions, just two accounts! I saw that Xiaohongshu's personal number was 597, and the enterprise number was 15 1. Here I disassemble the personal number of the blogger of Xiaohongshu first, and then disassemble the enterprise number of Xiaohongshu. To open a shop in an online supplier's shop, contact China Merchants Jump 17338425246. Positioning: beauty and jewelry designer, number of fans who have lived in Hong Kong for a long time: 133000 likes and collections: 4 15000 Remarks: 597 (as of April 2026, 5438+0,/kloc-) Jewelry Introduction 50 Husband and Life 20% First Note Release: 2018 10 June/0 Note Start Jewelry Content: 20 19 12.20 The first short video of jewelry recommendation: The following is a portrait of the fans on March 24th, 2020. The content presented in the video of online supplier's opening a store to contact China Merchants Jump 17338425246 is in line with the keynote of Xiaohongshu-recording a beautiful life, recording a jewelry designer's business in Hong Kong and recording his living conditions. The content of the note video is that, at first glance, it feels like a friend chatting face to face, but when you watch the other person talking about Kan Kan, you feel emotional release and the blogger's personality is more active. Just like we go shopping in a physical store, the enthusiasm and expression of the shopping guide will affect our purchase decision. Some people need to imitate deliberately, while others just need to release their original personality and living conditions. The people we study, although the traces will be obvious at first, will gradually move towards nature as time goes by. The blogger also said in the video that during the period when he rose from 60,000 powder to 654.38+ 10,000 powder, he updated two pieces every day. From the official release of jewelry video notes in March 2020 to April 2002/KLOC-0 today, the first anniversary, high-yield content, more than 2 notes a day. Analysis of the account note title of Xiaohongshu jewelry blogger The following picture shows the title of the blogger's note compiled by the owner. There was no particularly big explosion. Everyone likes around 400-2500, and the account has increased by hundreds of thousands, relying entirely on high-frequency output. There are many figures and exclamations in the title, such as secrets, learning, five-minute crash, missing price, impersonal trench, clearly marked price, five donkey kong, and 3,000 pieces of jewelry. Online supplier stores open stores and contact merchants to jump to 17338425246. The titles of these notes can be referred to. For example, the blogger wrote, "I have 3,000 pieces of jewelry, but I kept these for myself?" ! I have 500 pieces of jewelry, which I secretly left behind? "Jewelry Little Red Book Enterprise Marketing Case Online supplier stores set up shop, contact merchants jump to 17338425246 Little Red Book fans: 90,000 Little Red Books like: 1 13000 As of April 20021715/notes released. The contents of the brand enterprise number are basically video notes of bloggers, all of which are about jewelry. The title style is similar to the little red book blogger number, and the title is a combination of exclamation point and number. The content shooting is basically the same as that of the little red book blogger. The only difference is that the enterprise is more commercialized. Xiaohongshu's personal blogger number diverted the enterprise number, and the personal signature said that he could not reply to the private letter. Please go to the enterprise number, which will indicate the brand XX designer of the enterprise number. Online supplier stores open stores and contact merchants to jump to 17338425246 interspersed with smart home appliances. The students who got the grades operated the 100 account of Xiaohongshu. From 20 18 to now, they have won the top ten in the Tmall Double Eleven category. Even if Xiaohongshu no longer invests in content, there is a long tail effect and a traffic-oriented Tmall. The content is biased towards dry goods raiders, such as decoration diary and home. The contents of the account are all these. For details, please refer to "Little Red Book Enterprise Marketing: Dismantling 300 Accounts and Finding These Routines (8000-word Raiders)". Two, the little red book marketing seven industry case analysis -2. Marketing of small red book enterprises to home improvement industry. However, now that the content of the platform is strictly reviewed, I suggest that he improve the originality of the content and certify some personal numbers as enterprise numbers to improve the degree of risk resistance. Zhuang Jun opened the official account of WeChat, and there are many marketing materials of Little Red Book. Fourth, the operation of Xiaohongshu will eventually test the ability of the four core teams behind it: it is still very important for the recruited partners to grasp the content, especially the understanding of copywriting. Most people's understanding of copywriting is that they can typeset the official account content of WeChat, but it is not. They need to have a deep understanding of content marketing. If you want to reduce the cost of delivery, you must have strong team skills. Resource link: even if you have the ability of content output and content operation, you need to have resource link. For example, you should be familiar with the official effect advertising channel of Xiaohongshu and the rules of Xiaohongshu platform. Otherwise, the cost of trial and error is relatively high. After all, time is also a cost. It is important to have ready-made resources, but the personnel cost cannot be estimated low. Goal setting: This is often the intention of the team leader or boss. If you don't like it at all, it's hard to make a difference. When there is no clear thinking, we need a lot of patience and determination to see what our competitors do, know ourselves and know ourselves, and imitate before surpassing. Capital budget: this also depends on the input of competitors first. After detailed analysis and investigation, I probably know that generally speaking, under this budget range, we can only rely on the energy output of the internal team. Give some suggestions to the operation of Xiaohongshu. Online supplier stores open stores and contact merchants to jump to 17338425246. 5. When the rules of Little Red Book are changed, the account will be abolished? A friend once studied the diversion of Xiaohongshu platform, tried the diversion of Xiaohongshu's personal number for two months, and finally came to the conclusion: give up, Xiaohongshu is not friendly to WeChat diversion. In fact, when the cognitive range or test range is limited, it is easy to enter a dead end. There needs to be a sense of hedging risks here. Most of the common problems in the personal number marketing of Xiaohongshu are personal number marketing. When the published content is sensitive, there is no hope at all. The main problem is related to thinking, and more is that the content is not well understood and the rules of the little red book platform are not well understood. Operation 10- 100 account. If the marketing of xiaohongshu enterprise number used to operate a large number of xiaohongshu personal numbers, at this time, some personal numbers are needed, and the enterprise number is certified, drainage or drainage. It's just that security will improve. After all, this is an account of 600 yuan a year, but we should pay attention to the sensitivity of the content. It doesn't mean that after account authentication, any messy advertising content can be sent. Little Red Book Content Output Adjustment In the past, if the traffic was not good due to single product notes, you might as well try vertical life collection, raiders dry goods or dry goods. As I mentioned in my last article, vertical life set means that there are multiple products in the same scene, and the rest are big brands, but our brands are not necessarily famous and can be upgraded together. You can also rub the traffic of big-name keywords and give a scene of getting up in the morning and going to the toilet; There is an electric toothbrush, toothpaste, toothbrush cup, razor and toothbrush sterilizer in front of you when you get up and brush your teeth. Your product is one of them, but when writing content, other brands must be big names. Incubate Xiaohongshu dry goods online suppliers to open stores and contact Merchants Jump 17338425246. No community platform will kill an account with high originality and collection significance. Even the content is printed and posted on the wall for users to watch repeatedly after reading it. It may be difficult for us to understand that from the screen content of mobile phones, some people will download and print it out, and there really is; Contents of maternal and infant notes: 64 ways of baby food supplement, print and paste on the wall. 10 Things to pay attention to every month during pregnancy, print! The contents of 30-day travel notes on pregnant women's meals compiled by Aunt Yue Yue: 72 suggestions for Sanya travel guide, attached itinerary, fare map of Beihai tourist attractions, 5-day travel arrangement of Changsha travel guide, printing │ no need to think about sports notes, including: 5-week action map of vest line training, following the trend, 30-day fat-reducing meal collocation, weight 10 kg. Do 1 hour before going to bed and sleep until you wake up naturally. If there are characters in the little red book account, or there are many personal languages, it will gradually become a little red book person to establish a dry goods account. He became a real little red book blogger. Little Red Book bloggers have a strong personal color and are more professional in a certain field. This is the little red book owner. Xiaohongshu's risk hedging consciousness is not to put all operating accounts in one type. Even if the rules of the little red book platform are adjusted, it will not be completely annihilated. According to the normal practice, if you need to burn information flow advertisements, don't save them. Sometimes you need to throw French fries to increase your exposure. 6. Little Red Book Marketing Method: The method of opening stores and contacting online suppliers for investment promotion 17338425246 will not change, at least for several years. On the platform of Little Red Book, the core is content. I often talk that little red books are not only a beautiful way for young people, but also a solution to the problem of laziness. When you have a deep understanding of content marketing, you will know that one of the reasons for the collection is that this content is called lazy problem solving, just think about it. What other types of emotions are there? We will talk about them later. Thinking about creating high-quality content for the platform, it is easy to find selfishness in selflessness, and it is difficult to find selflessness in selfishness, so pay first. To be honest, I don't want to see the little red book finally become one, so I also call on brands or businesses to consider the user's experience more when making content to benefit their hearts. Conclusion: There is a way to realize the low-cost operation of Little Red Book marketing, provided that the ability of the trading team is acceptable, the content is deeply understood and the resource linking ability is available. The article also talked about the case of jewelry. There are only two accounts, and the energy that can be invested is really not low. The side also shows that the capital investment can be relatively low, but the energy and time investment are not low. The rest also talks about the core of the team and the operation method of risk hedging. In the end, we must be kind to the little red book platform in order to survive for a long time.