Huang Jingui. As of March 26, 2024, the price of gold and platinum in China was 358 yuan per gram, and the price of gold was 628 yuan per gram; The platinum price of Cuihua Jindian is 364 yuan per gram, and the gold price is 668 yuan per gram. Gold Supreme's platinum price is 366 yuan per gram, and gold price is 668 yuan per gram. Therefore, among the three gold shops, the price of gold is higher than that of platinum. The price of platinum is lower than that of gold for the following reasons:

1. Supply and demand: There is a wide demand for gold in the world, including jewelry, investment and industrial use. In contrast, the demand for platinum is mainly concentrated in jewelry and industry, and the market is relatively small.

2. Investment demand: Gold is usually regarded as a traditional safe-haven asset and safe-haven tool, so investors are more inclined to buy gold during the period of economic instability. Platinum is relatively less attractive in the investment field.

3. Production cost: The mining and refining cost of platinum is relatively high, which will also affect its price.

4. Market sentiment and brand awareness: Gold has always had a high value and status in history and has been widely recognized and accepted. The market awareness of platinum is relatively low, which may have a certain impact on its price.