Authentic. Gucci physical store is a Gucci direct store, and the goods used in this store are directly sent by the general factory. The purchased goods will have an ID code on the box, and the products will also have a hidden ID code to ensure that their goods are authentic. GUCCI was founded in 192 1, and is one of the luxury brands in the world. Its products include men's and women's fashion, handbags, leather goods, leather shoes, jewelry watches, scarves, sweaters and home accessories.