Liu Chen jewelry is not a brand. Liu Chen jewelry is not a brand, but belongs to the name of the store. According to Aiqi's survey data, the business scope of jewelry in Liu Chen includes jewelry wholesale, jewelry retail, non-metallic minerals and products sales, jewelry recycling and restoration services. Liu Chen jewelry is genuine, the main reasons are as follows:

1. Business license: Liu Chen Jewelry has a business license, which is a necessary condition for legal operation. The business license can prove that the store is a legally registered enterprise or individual industrial and commercial household, and has the qualification to operate related businesses.

2. Qualification certification: Liu Chen Jewelry has also obtained relevant industry qualification certification. For example, shops engaged in jewelry sales need to be certified by the National Jewelry Quality Supervision and Inspection Center. These certifications can prove that the store has a certain professional level and reputation in related fields.

3. Business license: In China, all enterprises or individual industrial and commercial households must obtain a license issued by the administrative department for industry and commerce before they can operate legally. Liu Chen Jewelry should have the corresponding industrial and commercial license to prove that it meets the requirements of relevant laws and regulations and has obtained the license to conduct business.