Regular chain stores, also known as direct stores, refer to stores directly funded, operated and managed by the head office, which are owned by the head office and are also the initial business models of many chain stores. Many international brands will have direct chain stores in China, and once they expand internationally, they will join. The reason why direct stores are not allowed to join is because once the number of franchise stores increases, there will inevitably be stores with poor results. When negative news appears, it will directly affect the whole brand, and consumers will only recognize the whole brand.

Extended data:

The so-called joining is that the enterprise organization authorizes the service badge to the franchisee, so that the franchisee can use the image, brand and word of mouth of the joining headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, franchisees will impart their own experience to franchisees to assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners.

Franchise stores refer to those stores that specialize in selling specific goods. These goods are closely related, either with the same brand or a series of specialized goods. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and a unified image. For example, selling goods with traditional characteristics, the store layout highlights the classical beauty; Selling fashionable products, the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.

Features:

Since the reform and opening up, in the process of modernization of retail industry in China, franchise stores are breaking through the scope of industry stores belonging to a certain industry and developing into operating stores, showing the following characteristics:

The first is to divert development to supermarkets and convenience stores. Such as vegetable market, grain store, grocery store, coal store, etc. , respectively classified as supermarkets or convenience stores. This development has changed the nature of these specialty store, making them part of food-oriented comprehensive stores.

The second is to develop into large-scale stores. Through reconstruction, expansion and reconstruction, these franchise stores have become commercial buildings matching department stores. In addition to maintaining certain professional characteristics, commercial content also has the characteristics of department stores, such as Nanjing Road in Shanghai, Xidan and Wangfujing in Beijing, which have been transformed into such commercial buildings.

Thirdly, by upgrading a category or a commodity, by excavating, developing and innovating the traditional operating characteristics and service characteristics, the proprietary degree of commodities suitable for consumers' specific needs is improved, and the chain operation mechanism is introduced to open more franchise stores, thus forming the trend of large-scale operation of franchise stores and franchise stores. It can be said that the third development model represents the basic development direction of China franchise stores, with great development potential.