Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - How to effectively expand customers in jewelry industry? How about soft text?
How to effectively expand customers in jewelry industry? How about soft text?
The jewelry industry can also use soft text, which is more suitable for product promotion and less direct, so that your brand can get a good reputation. If it is for effect, it must be in the form of hard, wide and soft words. These two modes are not the same. For example, soft and wide are published in major mainstream media in the world. These are mainstream practices, because the authoritative image of the media is good, which will give users a better feeling. It is a common method to expand channels and direct customers in various industries. Soft text is a common method to optimize your own brand, and you can send it in large quantities. You can submit requirements on some soft text aggregation platforms, and they will provide some rules and methods to deal with the content of the problem. It is not realistic to find one by one, and it is unlikely that the big platform will connect individuals. The process is long. It will be better on the big media platform, and few people will see it after the release of small media, which will not play the role of exposure. Most companies choose four portals+central media+industry media. It also depends on your current business stage to refer to how much to send and which to send. You can look at the aggregated media platforms instead of looking for them one by one.

Briefly, for your reference.

1 First, make clear the theme of your content, that is, what you intend to do. Can be combined with product launches, activities, holidays, new product launches, cooperative news and so on.

2, clear release conditions, such as when to send, let the executor know.

3. Time and frequency of release, such as several times a week and several days a week.

4. Publishing media, such as several big media, several Chinese media and several local media. As long as the big media is the time condition, what is the media condition and so on.