1885, LV opened its first overseas branch in Oxford Street in central London. Since then, the brand has never stopped innovating and expanding. Louis Vuitton died on 1892, and his son George Vuitton inherited his father's business. 1896, the letter combination pattern designed by George Vuitton is still very popular today. Signs such as LV letters, four-petal flowers and positive and negative diamond flowers on the surface of leather products have become the iconic signs of LV brand. Even in today's diversified development of LV products, it still has a unique and irreplaceable historical position.
Dior: the highest spirit of French fashion culture
Dior, which means the combination of "god" and "gold" in French, vividly expresses the pursuit of modern women-sexy self-confidence, passion and vitality, fashion charm!
Dior women's wear, 1946, founded in Paris, is a gorgeous and elegant model. From Hollywood stars ingrid bergman and Eva Gardner to Nicole Kidman and Madonna today, they are all followers of Dior. From the wedding dress of Princess Margaret, the British royal family, to the dresses worn by the Duchess of Windsor and Princess Diana at major banquets, Dior's craftsmanship. ...
Dior women's wear shows dazzling temperament by selecting high-grade fabrics, inherits the tradition of French high-grade women's wear, always maintains a high-grade and gorgeous design route, works fine, caters to the aesthetic taste of mature women in the upper class, and symbolizes the highest spirit of French fashion culture.
Brand file:
Founder: christian dior
Place of registration: Paris, France (1946)
Designer:
1946-1957, christian dior
1957 - 1960，yvessaintlaurent。
1960-1989, Mark Bohan (Mark Bohan)
1989-1996, gianfranco ferre (gianfranco ferre)
After 1996, John galliano (John galliano)
Brand line: christiandior christian dior: high-end women's wear, high-end ready-to-wear
Category: high-end women's wear, high-end clothing, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc.
Brand story:
Dior brand has always been synonymous with gorgeous women's wear. Camara evening dress, big V-neck, multi-layer freely matched fur, etc. Are all made by talented designer Dior. Its elegant narrow dress has always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality. The revolutionary of Dior brand is also reflected in its commitment to fashion understandability; Choose high-grade fabrics, such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. And the workmanship is more famous for its fineness.
Italian luxury classic-Gianni Versace
Brand founder: Gianni Versace Gianni Versace
Place of registration: Milan, Italy (1978)
Designer: Gianni Versace donatella versace
Brand style:
Versace's design style is very distinctive. He is an artistic pioneer with unique aesthetic feeling. He emphasizes happiness and sexiness, and his neckline often opens below the waist. He walked away from the luxury and luxury of the classical aristocratic style, so he can consider wearing comfortably and showing his figure appropriately. Versace is good at using noble and luxurious fabrics, and skillfully transitions between rigid geometric lines and soft body curves through oblique cutting. Versace's suit, skirt, coat, etc. Lines are used to mark the sexual performance of women's bodies. In addition, Versace, like other Italian designers, combined American sportswear with Italy's admiration for luxury and advanced materials, creating a brand-new concept of "elegance". Versace brand mainly serves customers from royal aristocrats to black rock musicians with different identities.
Brand series:
① Gianni Versace Versace: Fashion
② Contrast fashion: second-line brands
③ (Versace Classic 2) Versace Classic V2: Men's Wear Brand
Brand classification: women's wear series, men's wear series, perfume, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc.
Brand recognition:
Prada: The Legend of Fashion
In the development process of nearly a hundred years, PRADA has become a world-renowned legendary brand by striving to create a fashion concept with both classic colors and innovative spirit.
Miuccia prada said, "Maybe I have a personality that always wants to try the impossible. When I find something impossible, that's exactly what I want to work hard for. I always try to blend opposites and disharmonies. Moreover, I am usually interested in six or seven different concepts at the same time and try to express them harmoniously. " "The things we design and produce are basically not available in the market at present. So each series has been thoroughly studied and tested, which may be modern technology or ancient technology. For example, when we decided to use gold foil, we asked ancient French workshops to re-adopt the original production methods that they had stopped using. "
Prada builds another flagship store of brand-new experience center.
The epicenter interpreted a brand-new concept of shopping space, which was unconventional and surpassed the traditional concepts of fine products and architecture. Just as PRADA's global network of "light green boutiques" is welcoming more and more consumers, Prada's epicenter flagship store will become a unique landmark building in the local area, further embodying the classics and elegance of Prada products and culture through innovative design and technical attempts.
New york Broadway Zhenzhong Flagship Store
Prada opened its first epicenter flagship store in 2000 at No.575 Broadway Street, SOHO District, new york, connecting Broadway and Mercer Street. Through the undulating external steps, the boutiques of luxury brands are in harmony with the bustling streets in downtown new york.
Qingshan epicenter flagship store in Qingshan, Tokyo
PRADA's second epicenter flagship store, which has attracted much attention, opened in June 2003 in Mount Omotesando Hills, the most famous brand in Tokyo. The design concept of the new store comes from crystal, and the modern curtain wall is composed of hundreds of diamond-shaped glass frames, which is the perfect reproduction of cutting-edge technology and ingenious design techniques.
The epicenter flagship store in Beverly Hills, Los Angeles.
In July, 2004, PRADA, the world's top luxury brand, made a wonderful appearance in the second epicenter flagship store in the United States. This store is located in the famous Beverly Avenue in Los Angeles, which is the most prosperous and fashionable area in Los Angeles. Adhering to the core concept of PRADA's epicenter, the design of the store considers how to perfectly integrate into the city and its unique culture, and at the same time bring novel shopping experiences to distinguished guests.
Burberry: Strong British color.
(1) Founder: Thomas Burberry
(2) place of registration: basingstoke, UK (1856)
Burberry is an old British clothing brand. 1835, Thomas Burberry designed a waterproof coat, which was named "gabardine" because Edward VII habitually ordered "Give me Burberry".
Nowadays, Burberry, a typical brand with traditional English style, has become a household name in the world. Like a warrior in armor, protecting the clothing culture of the United Kingdom of Great Britain!
Renoir in fashion: KENZO
The world fashion stage has long been monopolized by Europeans and Americans. Once upon a time, several designers from the eastern island country of Japan stood in the center of this stage with a little mystery, unpredictability and surprise. Ready-to-wear designer Kenz not Takada is one of the best. The success of this group of Asian designers with dark hair and black eyes not only brought a fresh and profound oriental style to the European and American-dominated culture, but also gave great encouragement and confidence to the fashion colleagues who fought in the East. They opened up a road from the East to "fashion prosperity".
1970 In April, KENZO established his first exclusive store in GALERIE VIVIENNE, which is adjacent to the Victory Square of Notre Dame de Paris. This is a new step in his life. Using the painting skills he learned from his part-time job, he spent three months painting "Dream of the Jungle" by Rousseau, his favorite post-impressionist painter, on the walls, steps and ceiling, and named the shop "Japanese Jungle". Later, he named his own brand JUNGLE JAP "Japanese Jungle" and JUNGLE KENZO "KENZO in the Jungle". His advertisement is also set in the jungle, and his "jungle complex" is everywhere in his life and design.
1970 In August, KENZO organized the first small fashion show in the alley near his specialty store. Although the venue was simple, with only 20 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in 1 1 month, KENZO's works appeared on the cover of ELLE. Since then, his fashion illustrations have often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career. 197 1 year, his fashion with the trademark "Japanese jungle" was sold to the United States as the latest fashion product in Paris. The unique taste and unique design style of trademarks are refreshing, causing a sensation in the United States and being widely accepted by American consumers who are keen on new things.
KENZO's ready-to-wear brand has quickly become famous in the international field, and Paris, Milan and Tokyo have successively become the stage for him to display his talents and carefully create. KENZO expressed his creative ideas with the voice from Asia, and his outstanding talent earned him the reputation of being the first designer in Asia.
Givenchy: an international fashion giant
When you think of Audrey Hepburn's elegant and beautiful figure, do you know that behind that classic image, the famous designer Givenchy designed her image for more than 40 years? 1952, fashion designer Xuberl de Givenchy founded a fashion shop named after his surname in Paris.
1952, Givenchy brand was officially born in France. It is named after hubert de givenchy, its founder and the first chief designer, and its symbol is a deformed combination of four "G" letters. For decades, this brand has maintained an "elegant style" and has almost become synonymous with "elegance" in fashion. Givenchy himself always appears with exquisite and elegant appearance on any occasion, so he is known as "a gentleman in fashion". Until June 1955 and July 1 1, givenchy announced his withdrawal from this exhibition after his last haute couture show, which was unprecedented and unforgettable, "fashionable, concise and feminine"-people.
1953, givenchy began to design clothes for Hollywood movie stars, which was welcomed like never before.
Audrey Hepburn and Jackie Kennedy, two world-renowned women, explained Givenchy's classic design style: exquisite and elegant models.
When Audrey Hepburn appeared in the famous film Sabrina in a white dress designed by her, Givenchy began to attract international attention. From 1953 to 1990s, Audrey Hepburn's evening dress has always been the symbol of Givenchy's clothing.
Valentine's eternal and elegant exclamation point
Valentino is recognized as one of the most important designers and innovators in fashion history. From 1962' s unforgettable first fashion show in Pizzi Square to being awarded the Lifetime Achievement Award by the American Fashion Designers Council in 2000, Valentino's creative and entrepreneurial career has become an important part of the Italian fashion industry. His name represents imagination and elegance, modern and eternal beauty.
The story of this tailor's genius began when he was a teenager. He left his hometown of Voghera and went to Paris to study fashion. It was during that time that Valentino honed his taste and talent in cooperation with Jean Dessès and Guy Laroche in the European capital of culture and fashion.
In the early 1960s, he moved to Rome and opened his first studio. This is a golden age, when "La Dolce Vita" (meaning debauchery) prevailed, and Hollywood stars filled the city, symbolizing the coming of the late classical era. In this turbulent and passionate era, some new roles appear gradually, and a talented fashion designer begins to emerge. This is the beginning of Valentino's growing fame.
In the mid-1960s, Valentino had become the undisputed master of Italian fashion design. 1967 won the Neiman Marcus Award, which was equivalent to the Oscar Award in fashion at that time. At that time, Bergen agha khan, Farah Batty, Jacqueline Kennedy onassis, Liz Taylor, Marilla angeli and Princess Margaret were all his frequent visitors and friends.
Valentino was the first to use letter combinations as decorative elements. The most typical example is the "white series" of 1968. His "V" began to appear on clothes and kimono ornaments, even on belt buckles. It is these groundbreaking ideas that have changed the history of fashion. In the 1970s and 1980s, Valentino became the first senior women's designer to launch both men's and women's garments. He continued to open boutique clothing stores in Rome and Milan, the United States and the Far East, and successively signed international sales license agreements for his own clothes. Valentino is a pioneer in using world-class photographers to complete advertising design and promotion. With this achievement, he won two highest honors in Italy: 1985, he won the title of "Italy * * * and the country's Grand Ufficiale Dell 'Ordine Al Merito", and 1996, he won the title of "Cavaliere del Lavoro". (Italian)
The Metropolitan Museum of New York held the Valentino fashion show on 1982 when it held its first fashion show. In the same year, Franco Maria Matteo Ricci published a special portrait album of Valentino, which was the first special series.
1984 The Italian National Olympic Committee entrusted Valentino to design the official uniforms for the athletes participating in the Los Angeles Olympic Games.
1February, 990, valentino, his long-term partner Giancarlo Giammetti and sponsor Elizabeth Tayol * * * established L.I.F.E, a project to help HIV-infected people.
Valentino brand style
Whenever and wherever, Valentino is always the elegant embodiment of luxury and elegance, full of fantastic visual metaphors. Once integrated into the peaceful real life, it becomes the perfect unity of personal senses and social emotions.
For more than 40 years, she has spread the dreams of thousands of consumers-fascinated and even intoxicated by Valentino's eternal romanticism.
Valentino Haute Couture is undoubtedly the full embodiment of its aesthetic concept, and it is also the design inspiration and creative source of Valentino's whole series from ready-made clothes, accessories to perfume.
Valentino Haute Couture means luxurious quality, exquisite tailoring, exquisite details and exquisite accessories: it represents the highest state of Italian ready-made clothing art and manufacturing: it inherits unparalleled traditional ideas and has a unique understanding and interpretation of current trends, thus realizing the integration of Valentino's ready-made clothing classics and top fashion.
For more than 40 years, Valentino has maintained a consistent and stable development trend, and in recent years it has shown an increasingly rapid growth. Every classic design launched in history has almost become the dream collection of consumers all over the world. Jackie's gown designed for the former first lady is known as the "eternal classic" of Valentino series, and it is also the best example of Valentino phenomenon.
At the same time, the jewelry series derived from the ingenious combination of unique materials, printing and classic high fashion elements has also achieved remarkable success.
Valentino fashion has set a lasting and charming fashion coordinate for people's daily life.
Valentino's logo-red and V-shaped logo, has become the eternal symbol of the brand.
Valentino red = 0% cyan, 100% red, 100% yellow, 100% black.
In the magical fashion world of Valentino, the core position of Valentino Red stands proudly, which is a symbol of bold and romantic lyricism, emotional freedom and feminine beauty. Valentino red, which is widely used in design, is an implicit color and a keen expression. That is a summer girl in a red cotton skirt. She comes from Spain as well as China. ...
V is Valentino's unique fashion face-it began more than 40 years ago, announcing the birth of Valentino's style, although at that time she was not as widely known and followed by people as today's fashion world;
V is a kind of mark, which is widely used in printing, fabrics, jacquard fabrics, prints, jewelry, fasteners, pins and watches.
V is a screening mark;
V is Valentino ... ...
Valentino brand introduction
Hugo_Boss: elegant German style
Origin: Germany
History Creator: Hugo Boss
Place of registration: Mezingen, Germany
Brand line: Hugo Boss brand is divided into three brand marketing: Boss Hugo Boss, Hugo Boss and Baldessarini Hugo Boss are mainly engaged in men's and women's clothing, perfume, watches and other accessories.
HUGO BOSS plays an important role in the international fashion world. It is a classic brand in Germany. It was founded by Hugo Boss at 1923. At first, it started with the production of work clothes, waterproof clothes, raincoats and uniforms. Its design and image began to be very masculine, starting with men's wear with a calm style and reaching 1972, which officially crossed the fashion world. Hugo boss has always advocated the following business philosophy.
HUGO BOSS occupies a decisive position in the international men's wear market, and its marketing channels in more than 80 countries around the world can strongly prove this.
HUGO BOSS, who doesn't advocate designer style, conveys a popular men's style with a strong masculine advertising image.
Hugo _ boss
This German brand, which rose in 1970s, is very masculine in design and image. It is the kind of male image that pays great attention to social identity, without makeup and unnecessary jewelry.
This brand was founded by HUGO BOSS in 1923. It started with the production of work clothes, waterproof clothes, raincoats and uniforms, and it was not until 1972 that it officially set foot in the fashion world.
HUGO BOSS men's wear series has a complete range of goods, which is standard in many middle and high-level minds. Moreover, in terms of quality and workmanship, it has maintained the first-class level of the largest men's wear manufacturer in Europe.
Hugo boss brand is divided into three brands: boss hugo boss, HUGO BOSS and baldessarini hugo boss.
HUGO BOSS is still the core brand of the company, mainly in office suits. Hugo hugo boss is designed for men with keen sense of fashion. Baldessarinil Hugo Boss is aimed at men with extraordinary taste and strict requirements.
Hugo Boss, the founder of boss brand, registered the "Hugo boss" brand in Meiqinggen, Germany on 1923, and began to mainly produce work clothes and uniforms. 1948 launched the men's and children's wear series.
In 1960s, high-end ready-to-wear series was launched. At that time, the decision-makers of the brand were inspired by their favorite medium-priced Pierre Cardin ready-to-wear and found the market position of Bos from Germany to Europe. For the white-collar middle class, the design and production of small-batch, high-quality, high-grade and moderate-priced clothes soon succeeded, and the Bos brand went global.
Today, the image of Dr. Bos is associated with professional white-collar workers, which was probably unexpected when Dr. Bos, who mainly produced work clothes, started his business in the 1920s.
In terms of business strategy, according to the characteristics of its brands, its selling points are also different. Boss hugo boss is mainly sold in high-quality men's clothing retail stores; Selling hugo hugo boss is some fashion training; Baldessarini hugo boss takes high-end luxury men's clothing stores as its selling point.
Logo interpretation
BOSS men's wear series has three different colors of logos, representing different styles and meeting the different needs of modern people.
Black logo: high-quality fabric, exquisite hand-made, reflecting confidence and taste in perfect dress. Suitable for work, going out and formal occasions.
Orange logo: casual wear series, far away from work, with some fresh, casual and unconventional meanings, suitable for unique personal style, but maintaining the good texture of BOSS.
Green sign: intelligent detail processing, perfect tailoring, suitable for excellent athletes and active outdoor sports enthusiasts.
The release of Hugo boss
Hugo Boss is spread all over the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries) and North America (3 countries), with about 550 specialty stores.
Hugo boss style
HugoBoss, a German brand that rose in 1970s, occupies a decisive position in the international men's wear market. HugoBoss completely conveys a popular men's wear style with a strong male image.
Forever classic-Chanel
Chanel brand is named after the beautiful and extraordinary French woman Gabrielle Chanel. The symbol of Chanel brand is the combination of the two letters "C" of her nickname "coco". Some people say that having Chanel has always been a beautiful dream of women in this century. Some people say: at the end of the century, which brand can be loved by three generations of grandmothers, mothers and granddaughters is "Chanel" first. Chanel is a "classic", "eternal fashion and personality" and a "romantic legend" of the whole century.
Designer:
19 13-1971year, Gabrielle Chanel1983, karl lagerfeld (karl lagerfeld) founder Gabrielle Chanel1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics and perfumes. Every product is famous, especially her perfume and fashion.
Brand category:
19 13 Open millinery and fashion shop to make clothes; Various perfumes have been developed since 192 1, such as No.5 perfume and No.22 perfume of 192 1, CuirdeRussie perfume of 1924, and 1970. In addition, there are all kinds of ornaments, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.
Brand recognition:
① The logo overlapping Coco Chanel's double C design is easy to find on the buttons of Chanel clothes or the buckles of leather goods, and it is a "spiritual symbol" that makes Chanel fans crazy.
② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond car plaid has gradually become one of the symbols of Chanel, and has been continuously applied to Chanel's new clothes and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series, and the metal strap of K gold and stainless steel was even shaped into a three-dimensional "diamond lattice".
3 Camellia: Chanel has a soft spot for camellia. Now, for the whole world, camellia has become the national flower of Chanel Kingdom. Whether it is spring, summer or autumn and winter, it is not only designed as camellia ornaments of various materials, but also often used in clothing fabric patterns.
4 white and black: The use of white and black in long skirts makes Chanel more in line with the times and highlights the beauty of women.
Elegant and concise, advocating freedom
Who is the most talented designer in fashion history? People often blurt out Gabriel coco chanel (1883- 197 1), the most important person. Her design beyond the limit of life and her style of advocating free and random collocation liberated women from the shackles of clumsy and twisted bodies. She emphasized elegant, simple and convenient clothes and became a revolutionary pioneer of modern women's wear.
Chanel is a famous brand with a history of more than 80 years. Chanel's fashion always has an elegant, concise and exquisite style. She is good at breaking through the tradition, and as early as the 1940s, she successfully pushed the "bound" women's clothing to be simple and comfortable. This is probably the earliest modern casual wear. Chanel knows women best. Chanel has a wide range of products. Every woman can always find something suitable for her in Chanel's world. There is even a saying in the upper-class women's society in Europe and America that "when you can't find suitable clothes, you should wear a Chanel suit".
The essence of Chanel style is nature. Chanel's natural style makes the fashion design more elegant. Trendy is just a combination of color and posture, pursuing a sense of superiority and upward effect. But for Chanel, it has something to do with the movement of lines: "She is expressing vitality and commitment." She said, "clothing should have vitality, just as women can move freely in it."
Sports skirt, cardigan coat, two-piece three-piece suit, black short skirt: every fashion has been popular as the protagonist for more than ten years. It was Chanel who integrated them into the design and made them fashionable clothes. She once wrote, "I want to feel as light as a swan, so I design thinner fashion." When I was young, women looked completely different from men. Their clothes go against the laws of nature. I set them free. I gave them real arms and real legs, and I am carrying out a reliable liberation movement. "
Only subtraction can create style.
Chanel likes to say, "Never subtract, never add." She liberated the costume design, removed the false decoration and bondage in the costume design, and made the costume more and more practical and open. Both Chanel's past design and Karl Lagerfeld's present design truly show a sense of shock that keeps pace with the times. Karl lagerfeld began to supervise Chanel from 1983.
At present, in the Chanel exhibition held by the new york Art Museum, if there are no extra security guards, it is likely that random female visitors will take off the clothes of Chanel showroom models and wear them. It is true that the model is beautiful, but the high-end clothes on her are more eye-catching. Chanel design is still lively, eye-catching, natural and fashionable. As Chanel once said: "Other women's designers are pursuing a certain trend, while I am creating a certain style."
Classic design permanent fashion
1920, Chanel showed her extraordinary talent and artistic vision at the Paris fashion show. Her works are simple and practical, and the colors used are mostly dark or neutral, which has obvious unique style. Once, after a long trip on a yacht, Chanel's skin was tanned. She walked out of the yacht in a white suit with blue trim and went in and out of the hotel. Overnight, she had brown skin-a healthy luster set off by a white suit, which was very popular, and many women burned their skin to get this color. The famous Chanel NO perfume was launched on August 5th. 1922. She believed that 5 was her lucky number, and sure enough, this perfume attracted the attention of the whole world as soon as it was launched, and caused unprecedented success.
During Chanel's 50-year fashion career, her most famous works include bell bottoms, double-breasted piping tops, shirts with bows, navy uniforms and waterproof coats. 197 1 In February, Chanel died while preparing for the exhibition. Before her death, the company's annual turnover was as high as $65.438+$60 million. So far, Chanel's business is still run by her directors. Chanel's name has not been affected at all after her death, which shows that her spirit will live on forever.