In the macro business model, the company aims at providing valuable services to customers and building high-quality product culture and service culture with customer orientation as the goal. Hao Yuezhu Bao quickly completed the transformation from simple processing and wholesale to promoting jewelry brand culture in a relatively short period of time, established a diversified brand system, constantly enriched the connotation and extension of each brand, and integrated cultural heritage and fashion trends into it, realizing the benign interaction between brands and products. Hao Yuezhu Bao currently owns four major jewelry brands: Jinlong, Hao Yue K Gold, Jianjinpin and Cui Yu Villa. The company regards the sales network as the link between jewelry and market circulation, and through the promotion of many marketing companies and offices in China and Southeast Asia, it spreads its products to the market, making Hao Yue's products and services enter thousands of households. The implementation of customer-driven development process, the establishment of a sound sales network and service system, with differentiated competitive advantages in line with customer interests, further consolidating the core competitiveness in the industry.

In the process of employee training and self-study education, Hao Yue provides employees with dual career development channels of management and professional skills, and pays attention to the improvement of employees' professional level and comprehensive quality. Hao Yue's advanced talent values make the company gradually create a good humanistic environment, and gradually become the representative of the advanced culture of China's jewelry industry. In the management mode, the value orientation of responsibility results is emphasized, and the management mechanism of self-management, consistent goals and benefit sharing is established within the enterprise, so that employees can truly be masters of their own affairs and the backbone of the team can become winners and wealth owners.