Laofengxiang fashion craft gold refers to adding a certain amount of rare elements, commonly known as hard gold powder, in the production and processing of gold, and then melting at high temperature to make the molecular structure of gold more dense. Laofengxiang gold is made by adding a certain amount of rare elements, also known as hard gold powder, in the process of gold production and processing, so that the molecular structure of gold is closer through a high-temperature furnace. Fashion craft gold is a new type of gold jewelry with high purity, bright color, light weight and not easy to scratch. Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark Laofengxiang also stems from the font size of Laofengxiang Jewelry Store. China is a classic jewelry brand spanning three centuries.