2009 China Jewelry and Jade Jewelry Guide
Xiamen Lujin Zhubao and Fuzhou Lujin Zhubao have 150 franchise stores and counters in China, and there are 6 large chain gold shops in Fujian Province. Jinlu Jewelry Street, consisting of "Jinlu Jewelry Store", "Jinlu Jewelry Store" and "Jinlu Jewelry Diamond Store", embodies the brand strategic business model; Jinlu Jewelry Zhongshan Yinlou has established a modern jewelry exhibition hall with international standards; The business area of Lotus Jewelry Gold Store is nearly 3,000 square meters, which fully demonstrates the commercial strength of Lu Jinzhubao as a famous brand of Chinese jewelry.
In 2004, "Golden Heron Jewelry Jiahe Jewelry City" opened, which made Golden Heron move towards the strategic pattern of boutique fashion international chain; In 2006, "Golden Heron Jewelry Siming Jewelry Gold Store" was established in downtown Xiamen. In 2006, Fuzhou Lujin Zhubao Co., Ltd. was established in Fuzhou, Fujian, and at the same time, Lujin Zhubao Street in Zhong Ting Street, Fuzhou was established (consisting of six new stores, namely Lujin Zhubao Gold Store, Lujin Zhubao Platinum Store, Lujin Zhubao Diamond Store, Lujin Jewelry Store, Lujin Zhubao Crafts Store and Jinlu Jewelry Store, with a business area of nearly 5,000 square meters).
Lu Jin takes "being a century-old enterprise, quality-oriented, honest service and customer first" as the business purpose, attaches great importance to product quality, and has formulated a strict product inspection, inspection quality and quality management system for this purpose. Strictly implement the company's product purchase, sale and storage management system, clearly mark the price, measure accurately, prohibit unqualified products from being sold on the shelves, and do a good job in pre-sale, sale and after-sale services to satisfy every consumer and win the recognition of the market and consumers. The company actively participated in the demonstration activity of "striving for 100,000 fake-free shops", introduced and passed the ISO 900 1-2008 quality system certification, and always measured the problems encountered in practical work with customer satisfaction. In recent years, the customer satisfaction rate has increased year by year.
According to the characteristics of gold jewelry business, Lu Jinzhubao put forward the code of conduct of "the gold maker should have a heart like gold" and "it is better to lose two thousand gold than the customer's heart", and hired senior domestic production and testing experts and university professors as the company's perennial vocational education consultants to train and coach all employees, so that the company can always maintain a high-standard product testing and inspection system, a civilized service system and continuous innovative quality management. Won the China excellent performance IQ N ET 9004 management excellence award.
In order to protect consumers' rights and interests, all Lu Jinzhubao products have passed the inspection of Fujian Jewelry Fair, Jewelry Appraisal Committee and Gold Jewelry Quality Supervision and Inspection Station. Through several years' efforts, the high-quality brand of Lu Jinzhubao has occupied the market with its unique charm and improved the credibility of corporate trademarks.
2009 China Jewelry and Jade Jewelry Guide
Since 13, Lu Jinzhubao has won more than 200 national, provincial and municipal honorary awards, including Xiamen famous trademark, Fujian famous trademark, Fujian famous brand product, China famous commercial enterprise, China famous jewelry brand and China famous trademark. Lu Jinzhubao makes full use of brand advantages, constantly improves product taste, and expands product market share through nationwide chain stores and counters. Products sell well in more than 20 provinces and cities across the country.
2009 China Jewelry and Jade Jewelry Guide
Lu Jinzhubao has joined hands with outstanding manufacturers at home and abroad to design brand products with their own characteristics through brand advantages, introduce international fashion products to expand the market, and unswervingly "pursue professional perfection" and implement brand strategy as always. Located in Xiamen, one of the bridges for the peaceful development of cross-strait relations, Lu Jinzhubao will devote himself to displaying the good image of mainland jewelry enterprises. Lu Jinzhubao will operate in good faith, provide high-quality professional services, take the road of brand development, aim at "building a national ambition and creating a famous brand in China" and contribute to the development of jewelry industry.