The representative works of Alvin Kwok's own lead singer include Never Know, Batman in Love, Dream, Lost and so on. The most famous work is "My Brother" Leslie Cheung's "Unintentional Sleep", which became the golden song of that year. Later, because he focused on behind-the-scenes work, he became the top advertising musician in Hong Kong. Now he is the general manager of Sony Music and Asia Television Music Production.
In the era when the Internet was not popular, Alvin Kwok set up the "Love Batman" hotline by using the telephone message system to communicate with music lovers.
In 2009, Alvin Kwok's song "Wrong" in the album "Tornado 2006" suddenly became a hit, and it was broadcast on Hong Kong Commercial Radio Almighty 903, which made Alvin Kwok known to young people again.
Later, the singer-songwriter Alvin Kwok focused on behind-the-scenes work and became a top advertising musician in Hong Kong. He has created more than 1000 advertising songs and promotional songs for many advertising brands. Among them, the famous brands are Coca-Cola, Pepsi, McDonald's, Pizza Hut, HSBC, Procter & Gamble, Nestle Coffee, Johnson & Johnson, World Gold Council, Mazda Automobile, Cartier Jewelry, Canon, Toshiba, Sharp, Omega Watch, Bank of China and other M, Kodak, Victory Beer, Radar Watch, Disney Group, Gillette, Whirlpool, Tylenol, Lux and Budweiser. Nippon Paint, Head & Shoulders and Olay have cooperated with customers in Hong Kong, Chinese mainland, Taiwan Province Province, Japan, Indonesia, Thailand, the Philippines, Vietnam, Singapore and Malaysia, including JWT, O&; M, Dentsu, BBDO, Bates, Sacchi & Sacchi, FCB, Leo Boehner, Gray, DDB, etc. He is currently the general manager of Sony/ATV music production.
Mr. Alvin Kwok has composed many popular songs for many artists, such as Sandy Lam, Aaron Kwok, Pan Yueyun, Sammi Cheng, Xu Zhian, George Lam, Wang Jie, Leslie Cheung, Anita Mui, Chen Baiqiang and Alan Tam.