"The financial crisis has affected many industries. Why can some rise against the market? " "Re-creation is a necessary condition for transforming the advantages of traditional cultural resources into industrial advantages." ... Yesterday afternoon, the second China Cultural Elements and Creative Industries Summit Forum hosted by the Propaganda Department of Nanjing Municipal Committee and undertaken by Jiangsu Shi Sheng Baoyu Co., Ltd. was held in Jinling Hall of Nanjing International Exhibition Center. A number of domestic cultural industry experts and relevant leaders of the Propaganda Department of Jiangsu Province 13 city gave speeches on how to industrialize traditional culture and create industrial value with the theme of "promoting the industrialization of cultural elements in China and building competitive soft power" from various angles. Experts agree that the integration of traditional culture and creativity is very important in the process of developing cultural industries. "China is the world. Why can't the jewelry industry become a pillar industry in China? It is because the existing jewelry materials and designs in China are not original enough, lack rich national characteristics, and do not have profound traditional China culture. " Ni, the founder of Shi Sheng Baoyu and a famous jade collector in China, began to study the jade culture in China as early as 10 years ago. He advocated the contemporary jade culture concept of "beautiful jade is not polished" and created "original stone jewelry" with Chinese Hetian jade seed jade, which was well received by experts.

Zhao Dehua, vice president of China Jewelry and Jade Jewelry Industry Association, and other experts attending the meeting believe that "original stone jewelry" is a good combination of China traditional culture and creative industries. Jade culture is the oldest and most vital culture in China traditional culture. Jade culture with a history of more than 8,000 years is becoming a valuable resource for developing creative industries. To integrate jade culture with creative industries, it is necessary to excavate and sort out the history of appreciating and using jade for thousands of years, and promote the development of the whole industry with solid jade culture. The current financial crisis has affected many industries, but Hetian jade seed jade can rise against the market. This is precisely because Hetian jade has intangible value-cultural connotation, and it is the combination of traditional culture and creativity that has created Shi Sheng Baoyu, an advanced creative industry model.

"China's traditional culture is the source of the development of creative industries." Hu Xiaowei, a researcher at the Institute of Literature of China Academy of Social Sciences, believes that the history of Chinese civilization of more than 5,000 years contains cultural elements with national characteristics. In today's society, only by fully excavating these cultural connotations and recreating the cultural elements of China can we create creative products and cultural brands belonging to China people.