Mid-Autumn Festival Planning Scheme 1 I. Prelude
This year, the Mid-Autumn Festival (1May-September) and the National Day (1October1October) are very close, which poses a greater challenge to the merchants. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance the popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share of all branches of Quanxin Supermarket and increase its reputation.
Second, the theme of the event: "Celebrate the National Day and celebrate the Mid-Autumn Festival"
Three. Activity time: 20XX.09.07—20XX. 10.5.
Fourth, the purpose of the activity:
1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
Verb (abbreviation for verb) Target audience: customers, suppliers and employees.
Mid-Autumn Festival Activity Planning Scheme II In order to systematically and comprehensively carry out the Mid-Autumn Festival promotion activities, and at the same time, step by step carry out the "Best Terminal Marketing Appraisal Activities in the Second Half of 20xx" to meet the terminal appraisal with better results, the National Day and Mid-Autumn Festival promotion work guidelines, that is, the September work guidelines, are hereby issued, and all agents and franchisees are requested to follow them, so as to promote the sales and image enhancement of xx brand women's trousers and create greater glories!
Divide all the work into stages in chronological order, and the time span of each stage can be decided by agents and franchisees according to the work progress and market conditions. Please read and understand this guide carefully. If you have any questions, please call: xxxxxxxx.
The first stage: (from September 65438 to September 28, 2005)
Regional manager:
1, according to the National Day/Mid-Autumn Festival promotion plan, training agents and shopping guides;
2. Assist the agent to plan and reserve the goods according to the promotion guide;
3. Assist the agent to negotiate the new listing layout in autumn and winter in the area under his jurisdiction, and adjust the docks with poor loading layout;
4. Assist the agent to plan the team-building activities of the Mid-Autumn Festival shopping guides and do a good job in organizing the activities;
5. Cooperate with the company's National Day Mid-Autumn Festival integrated promotion plan, negotiate with agents, sell some goods at special prices, and provide new discounts, paying attention to the purchase of gifts;
6. Assist the agent to count the expected end customers and the demand for promotional posters;
Agent:
1. Plan, allocate, reserve and transport goods (including POP) to various terminals or secondary markets;
2. Follow-up and adjustment of newly listed and previously newly listed terminals with unreasonable layout;
3. According to the actual situation in the actual area, select some styles for special sale, strengthen the distribution of goods in the secondary market, distinguish new and old styles and arrange display at the terminal for promotion to increase sales;
4. According to the plan provided by the headquarters, guide the terminal to make, decorate the window, door banner and other activities;
Phase II: (September 28th to 65438+1October 8th)
Regional manager:
1. Train shopping guides according to the National Day/Mid-Autumn Festival plan and guide agents to follow up activities;
2. Develop training guides (including temporary guides) according to the activity plan, and highlight the theme of "Mid-Autumn Festival gifts, new styles listed".
3. In order to cooperate with the Mid-Autumn National Day promotion, assist the agent to train the terminal display and display requirements of the shopping guide:
(1) Product presentation:
A, promotional items and special products must be placed in a prominent position in the series of products;
B, promotional products, special products must have obvious promotional or special logo;
(2) the pop-up display:
A. Poster: The content is clearly instructive and attractive; Stick it in a conspicuous position next to the booth/platform;
B. Promotion of banners: conditional terminals must hang banners to set off the atmosphere;
(3) Gift display:
A, gifts should be placed next to the cashier bulletin board or other eye-catching position;
B, packaged gifts must be opened and placed to face customers in kind;
C, when conditions permit, gifts should be repeated as much as possible;
D, gifts should be clearly marked;
4. Train temporary shopping guides in corporate culture, basic knowledge of products, Mid-Autumn Festival/National Day promotion plan and shopping guide skills.
5. Use Mid-Autumn Festival team building activities to boost morale and enhance the confidence of shopping guides;
6. Observe the situation of competitors, find their loopholes and develop our advantages;
7. Track the implementation of on-site promotion activities, and constantly check and improve;
Agent:
1, comprehensively promote the National Day/Mid-Autumn Festival promotion plan, and do a good job in the distribution of goods by secondary agents and terminal manufacturers;
2. Ensure the supply of products and gifts, and provide effective guarantee for the smooth implementation of promotional activities;
The third stage: (1October 9 10 to1October 5 10)
Regional manager:
1. Observe the situation of competitors, analyze and evaluate their activities, find out their loopholes, give full play to our advantages, and send them back to the company headquarters for filing;
2. Summarize the implementation and effect evaluation of agent activities in the region, and constantly check and improve;
Agent:
1. Collect the implementation of downstream customer activities and information feedback;
2. Daily maintenance, such as product and gift supply.
Mid-Autumn Festival Planning Scheme 3 I. Theme of the Planning Scheme
With the same moon cake and one dream as the theme, we will create a happy and harmonious company atmosphere that keeps pace with the times and enhance the corporate image.
Second, the time:
The fourteenth or fifteenth day of the eighth lunar month.
Third, the location:
Hotel training room
Four. Features of the planning scheme:
1, the host must have strong control ability and language expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.
2. Make some exquisite cards with the origin, allusions, moon appreciation and poems of Mid-Autumn Festival printed on them as souvenirs for employees, which will not only make employees remember this activity for a long time, but also better understand China culture.
Verb (abbreviation of verb) Program Activity 1
Activity form: Dynamic or static video material playing, explained by the host.
Name of activity: Mid-Autumn Festival, do you know?
Publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: allusions-the Goddess Chang'e flying to the moon, WU GANG, Guigui, Yutu and other goddesses; Appreciating the moon-chasing the moon, walking and watching the moon. Illustrated with pictures and texts, it enhances the appeal. It's hard to understand.
Activity 2 of intransitive verb scheme
1, moon cake
Activity name: moon cake circle, moon circle.
Activity form: The pastry chef performs and instructs interested employees to make moon cakes (which can be completed in groups), and awards the most creative award, the most popular award and the most authentic award. Eating moon cakes and enjoying the moon-employees discuss with each other.
2. Kongming Lantern
Activity name: Kongming Lantern Festival, Moonlight.
Activity form: live performance by professional technicians and production by interested employees (can be conducted in groups) to prepare for future release.
Interact with employees to arouse their enthusiasm and enthusiasm. Signature-employees sign wishes and blessings on the big lanterns made in advance by the company. Flying Kongming Lantern-Flying mood.
Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.
Seven. Site layout
1, stage layout-contains a large background screen for story explanation or projection.
2, audio equipment layout
3. Lighting layout
4. Audience layout
Eight. End of activity
Site cleaning arrangement
Mid-Autumn Festival Planning Scheme 4 20xx September 25th is the Mid-Autumn Festival, only five days away from June 65438+ 10/,and it is also the fifth anniversary celebration of a shopping mall Bayi Store on September 28th. This agglomeration effect is more aimed at potential consumers than at a single festival. At the same time, in order to coincide with the anniversary of 10, the consumption climax was released in advance, so for us, this is one of them.
In this promotion, the products involved in the promotion should be wide in scope, large in quantity and strong in intensity, and the dual nature of the festival should be used to promote the joint sales of goods.
Details are as follows:
Theme: moon cakes and red wine. A shopping mall will take you to the Mid-Autumn Festival.
Activity time: September 2 1 Friday-September 25 Tuesday.
Activity Description: Discounts held by existing brands in shopping malls are provided free of charge by a shopping mall, and the advertisement emphasizes "giving back according to existing discounts". The psychological feelings of customers are different, and customers think that more affordable activities can be obtained without paying. At the same time, it highlights the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is warm and suitable for holiday characteristics. )
Activity content:
Existing discounts for all brands
If you spend all the cash in 200 yuan on the same day, you can get another "warm moon cake" with the shopping invoice or small ticket. (Individually packaged, worth about 8 yuan)
If you spend all the cash in 500 yuan on that day, you can get a gift box of "Moon Cake for the whole family" with the shopping invoice or small ticket. (Value around 40 yuan)
When the cash consumption reaches 1000 yuan on that day, you can get another gift box of "moon cake and red wine" with the shopping invoice or small ticket. (Value around 80 yuan)
Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.
"Full Moon Mid-Autumn Festival, Love a Shopping Mall" Mid-Autumn Gift Festival
During the Mid-Autumn Festival, every shop will set aside a special area to open a series of Mid-Autumn Festival merchandise display areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, so as to facilitate customers to buy in this area.
Mid-Autumn Festival series of moon cakes, alcohol, gift boxes and other commodities are selected and sorted by each store, and the location can be selected in the public area outside the supermarket or supermarket.
Mid-Autumn Festival planning scheme 5 I. Activity background:
Xxxxxx Co., Ltd., a professional enterprise engineering copywriting planning company. "I miss my family more during the festive season" gives the Mid-Autumn Festival a strong concept of "home harmony". On this full moon night, enjoying family happiness and praying for happiness, every soul is holy, which is the best opportunity to inspire the truth, goodness and beauty of human nature. Young employees are under pressure from all aspects of society, but they are also troubled by love and marriage problems. Busy work makes their social circle smaller and smaller, and there are fewer and fewer opportunities to meet love. Most employees in the company are engaged in work related to words, which also makes everyone's personality more and more meticulous and quiet. In order to better enliven the atmosphere of the company, contact all employees' past friendship and create opportunities for more single men and women to meet love, Zhengzhou Jinglue Zhicheng Company held this "single party" in conjunction with other brother companies and client companies, which not only served single people, but also shared their worries for enterprises and created opportunities for single men and women to meet love.
Second, the purpose of the activity:
1) The company is a big family, which enhances team cohesion and employees' sense of belonging.
2) Let employees experience the company culture, enhance their intimacy with the company and improve their support for their work.
3) Stimulate employees' sense of gratitude and honor, and work harder and more valuable for the team.
4) Advocate the balanced concept of "happy work and happy life", strengthen the harmony between people, cherish the fate of living with family and colleagues, and guide employees' sense of fraternity and equality.
5) Respect the traditional customs of China, pray for the complete glory of life, carry forward the national culture of China and improve the cultural quality of employees.
Three. Target audience: all single men and women employees and single men and women employees of other companies.
Four. Activity time: XX years x months x days
Verb (abbreviation of verb) activity flow:
1, the host gave a welcome speech and invited the leaders to speak.
2, belly dance.
3. Competition
Step 4 draw a lottery
5, ballroom dancing, put a rabbit dance music, let the people present freely combine and dance to relax.
6. The person in charge made a thank-you speech.
Activity preparation of intransitive verbs:
1, venue and layout: canteen. Banners, balloons, ribbons and lanterns are decorated to create a festive atmosphere. Before the party starts, prepare all the hospitality and distribute light sticks.
2, sound effects, disc preparation
3. Food preparation:
1) Fruits: apples, grapes, cantaloupes, oranges, oranges, bananas, watermelons, pitaya, grapefruit, persimmons and plums.
2) Drinks: cola, sprite, green tea, orange juice, milk tea, wine and mineral water.
3) Snacks: moon cakes, chestnuts, horns, sushi, shredded squid, potato chips, peanuts, marshmallows, melon seeds, biscuits, pistachios and beef jerky.
4. Preparation of relevant schemes and publicity forms: poster publicity;
5. Gift-related support:
Gifts (according to the characteristics of different game difficulty, give corresponding gifts)
Such as: sliding business card boxes, hair ring dolls, and high-quality products worth around 5 yuan.
Crystal coasters worth less than 10 yuan, bottle openers for boys and girls, qq cups, boys and girls cups.
Gifts within 20 yuan: cartoon phone, cartoon radio, three-piece bathroom, mini hair dryer.
Gifts worth less than 30 yuan: cd box, stainless steel tableware set,
Mid-Autumn Festival gift (giving mooncake series or household items as holiday greetings)
The warmth of 20 yuan is a reunion series: mooncake gift box.