In recent years, with the rising price of gold, people's enthusiasm for gold consumption is increasing, and some merchants are worried that the sales of diamonds will decrease. At the just-concluded 2008 International Forum on Innovation of Fashion Distribution Mode (Beijing), Hengxin International Diamond Agency, as a representative of fashion jewelry, analyzed the diamond market in China and concluded that the diamond consumption market in China has broad prospects.

Zhu Jun, Commercial Director of Hengxin International Diamond Agency, said that according to DTC's research on the China market, China has become the fifth largest diamond consumption market in the world, consuming more than 2.5 million pieces of diamond jewelry every year. In diamond consumption, more than 70% is wedding ring consumption, and it shows a gradual increase trend. Zhu Jun pointed out many factors that determine China's diamond market, including the promotion of national policies, the remarkable growth of China's GDP and the great potential of the diamond consumption market. She said that the jewelry industry in China is a sunrise industry, and there is still huge room for development in the future.