1, brand awareness and history: Swarovski is a world-famous luxury jewelry and crystal product brand, founded in 1895, with decades of brand history and excellent reputation. Swarovski is famous all over the world for its exquisite design and high-quality products, and is widely praised. In contrast, Gracegirl is relatively new, and its brand awareness and history are not as good as Swarovski.

2. Product design and technology: Swarovski is famous for its unique design and exquisite technology, and every product has been carefully produced and strictly controlled by quality. Swarovski's jewelry and crystal products show elegant, gorgeous and fashionable styles and are deeply loved by consumers. In contrast, Gracegirl is not as good as Swarovski in product design and technology.