Editor's note: It is understandable that stars speak for well-known brands. Brand promotion activities of local businesses can greatly increase the exposure rate, and at the same time, they can get a lot of endorsement fees. Why not? It is common for mainland stars to frequently sign contracts with international brands to become endorsement fees. However, if these international brands are suspected of insulting China, I believe many mainland stars will cancel their contracts with the support of national interests and patriotic feelings. But there is a mainland actress who is an exception. She is "Sugar Sugar" Tang Yan.

On issues involving national sovereignty and territorial integrity, we should adhere to the principle that national interests are above everything else and express our position quickly with the support of strong patriotism. Ordinary people are like this, and star artists are no exception. As public figures, their words and deeds should pay attention to the influence of star effect.

To become a popular star, many people have paid too much sweat and effort for it. In the income composition of stars, film and television dramas only account for half, while the other half comes from Shang Yan's appearance fee and advertising endorsement fee. Many artists tend to choose the latter, which is quick to get money and low in labor intensity. As long as they endorse a few advertisements, the reward can reach millions.

Becoming the image spokesperson of the brand is a two-way choice and reciprocal relationship between brand merchants and celebrities. I think that in the terms of the contract signed by both parties, there must be an agreement that the contract should be terminated first. If the brand damages the national image or the spokesperson damages the brand image, the other party may propose to terminate the contract.

For the international jewelry brand Swarovski, 20 19 challenged the bottom line of China's territorial integrity in regional division and was blacklisted for allegedly insulting China. Jiang Shuying, who once endorsed this brand, set an example for us, but it is puzzling that Tang Yan prevented Yibo from publicly endorsing this brand.

Endorsement insulted China's brand and eventually "overturned". Did Tang Yan intentionally commit a crime or hide something? On 20 19, the domestic media published the list of international luxury brands that insulted China, among which Swarovski was impressively listed, and the brand Forex was among them. Don't think that the British can't recognize the brand name. The eyes of the masses are discerning, and the power of the internet and the media makes them have nowhere to hide.

The problem of these luxury brands is surprisingly consistent, which is the bottom line to challenge China's territorial integrity. This common-sense mistake touched the bottom line of China people and made them very angry.

On May 10, the famous brand jewelry Swarovski officially announced Tang Yan as its new brand image spokesperson, whether it was a high-profile announcement in her official account in Weibo or a number of promotional photos of wearing the brand jewelry. Facing the endorsement of this hard-won luxury brand, Tang Yan showed a positive attitude of cooperation.

Not long ago, Tang Yan, who came back from giving birth, looked well maintained. Judging from the photos, her temperament is the same as that of that year, except that the jewelry necklace worn around her neck is a bit "spicy" eyes. You know, this brand was named by the official media as insulting China.

The Internet has memories. After the brand was criticized by the central media, Jiang Shuying, the mainland actress who was the brand spokesperson at that time, immediately canceled the contract, which shows her firm support for the sovereignty of the motherland. If it weren't for this sudden situation, it wouldn't be Tang Yan's turn now, which is a bit "by experience".

So far, Tang Yan and her studio have not made any statement or come forward to clarify. There have been nearly 654.38 million+messages in her official Weibo tweets for Swarovski. Click on the content of the message, and you will find that the fans did not wave the flag and shout for her, but reminded the brand to insult China and advised her to cancel the contract quickly. This time, Tang Yan, who knowingly and fortunately challenged the public's bottom line, completely overturned his brand endorsement.

Tang Yan, who is famous for playing Zi Xuan in The Legend of the Sword and the Chivalrous Man, has now become a "silly and sweet". Graduated from the Performance Department of the Central Academy of Drama in 2006. Because of his sweet appearance, tall figure and background in ordinary classes, he has no innate disadvantage in performing arts. Although he participated in many film and television works after his debut, Tang Yan was not famous at that time.

Besides showing the beauty of classical elegance in costume dramas, Tang Yan's innocence and cuteness in modern emotional dramas are also impressive. 20 15 In the urban emotional drama "Why Shengxiao Mo" broadcast by the first-line TV, Tang Yan and Wallace Chung became the leading roles.

This TV series has a good performance in TV ratings and network click-through rate, which makes Tang Yan, who plays the heroine and the simple girl "Zhao Mosheng", become a hit again.

When the performing arts career is in full swing, Tang Yan is faced with the problem that many actresses have to choose, that is, how to balance family and career. Tang Yan chose the former, 20 18 10, and she entered the romantic marriage hall with mainland actress Luo Jin. In February 2020, Tang Yan gave birth to a daughter, who was promoted to mother.

While Tang Yan was busy completing this important stage of her life, she also missed the golden period of her acting career. She stopped all acting activities in the past two years, and now she comes back with a high-priced endorsement. Her sweet temperament is not lost in previous years, but her "stupidity" on patriotic issues is annoying.

Whether out of self-interest or self-knowledge, Tang Yan's challenge to the public bottom line is not so good, but Tang Yan's sweet temperament and va va voom's modeling can still win the support of many fans. In many TV series starring Tang Yan, her unique and diverse roles are quite eye-catching, and the public image of "silly and sweet" and "ever-changing little queen" has also made Tang Yan gain good popularity. Fashion, self-confidence and elegance are what Tang Yan needs most.

As the saying goes, money is valuable and patriotism is priceless. As a public figure, we must keep a clear head in the face of the right and wrong of patriotism. At this juncture, Tang Yan openly challenged the public's bottom line and announced that it was really puzzling to endorse such a high-profile brand that insulted China.

Whether it is a considerable endorsement fee or saving face, it is extremely inappropriate for Tang Yan to insult China brand in his endorsement. Tang Yan turned a blind eye to the cynicism of netizens and the kind reminders of enthusiastic fans, and has not given any reply so far.

However, only two years later, Tang Yan took the baton from Jiang Shuying, and did not cancel the contract for the persuasion of the public and fans. This is a typical "forget the pain after healing the scar".

Good looks and temperament, but the acting needs to be improved. This is a fair evaluation of Tang Yan by many viewers. Tang Yan, who plans to come back to earn money from milk powder, needs the support of fans more at this time to make up for some things lost in the past two years. As soon as she came back, it happened that she spoke and insulted the China brand, which made people have a bad impression on her.

Tang Yan should know how to deal with this crisis involving patriotic stance. Yang Mi and Jiang Shuying, both mainland actresses, have set an example. Tang Yan was lucky enough to challenge the public bottom line, ignoring his own performing arts career, and was boycotted by Chinese people for his own selfish interests, which was not worth the loss.

Now everyone is waiting for Tang Yan's explanation. We will see whether she cancels the contract immediately or goes her own way.