1, the scale is different. The difference between Chow Tai Fook's franchise stores and counters is that there is no difference in the quality and style of gold ornaments they sell, but the facade of franchise stores is much larger than that of counters, which are generally independent stores, and counters are mostly located in places with large crowds in shopping malls, so the only difference between them is that the scales are different and the quality of gold ornaments they sell is exactly the same.

2. The sales model is different. Chow Tai Fook franchise stores are sold on the website and Chow Tai Fook counters are sold on the spot. Chow Tai Fook is the largest jewellery company listed in Hong Kong, specializing in Chow Tai Fook brand jewellery, jade and gold ornaments. Is a comprehensive enterprise integrating raw material procurement, production design and retail service, and is the most famous and largest jewelry brand in China.