1. Why is jade not valued by young people? Jade can be made into various ornaments, such as fingers, necklaces and bracelets. But now many young people would rather spend a lot of money on international brands than consider jade products that may be a little cheaper. This is due to many factors.
First of all, jade is not like big-name gold, silver and copper ornaments. It is very fragile. Wearing a pair of jade bracelets to work is a little inconvenient than wearing a pair of pure gold bracelets. If you accidentally touch the edges and corners, you may damage the jewelry. Therefore, although some people like jade, they buy gold and silver ornaments mainly because they think jade is easy to damage and inconvenient to wear every day.
Secondly, in the eyes of some young people, jadeite and agate are ornaments worn by the older generation or even their ancestors. Even if it is collectible, they think it is a bit outdated and old-fashioned if they wear it or collect it. So even if I don't know much about big-name goods, I think there is nothing wrong with following the trend. So they love to buy international brands, but they don't like to buy jade jewelry.
Moreover, compared with big brands, the promotion of ornaments and collectibles such as jadeite and agate is relatively weak, and many people simply don't understand these things. Even if someone recommends buying, they are not interested. So you will see big-name jewelry stores crowded, but not many people buy jade agate.
Second, how do jade products get young people? Spoil? In the past two years, the Qing Palace drama and Han culture have become popular, and some jade products such as jadeite and agate have become all the rage. This is because this trend gives young people a chance to know the history of China and experience the charm of ancient China culture and jade. Therefore, some people who have a special preference for China's ancient culture began to wear Hanfu and jade to express their personal love for ancient culture.
From this case, we can know that it is not the young people who abandoned the ancient civilization in China, but the lack of publicity and attention in education that led these people to start? Worship foreign things and flatter foreign countries? . I think international brands are better than domestic ones. Therefore, if we can publicize the ancient civilization of China in the right way, jade products such as jade will surely win back young people? Spoil? .