Which is better, psychic jewelry or Lao Fengxiang?
In terms of brand history, Lao Fengxiang's century-old history is incomparable to psychic, but his psychic personality and brand culture for the next generation are not possessed by Lao Fengxiang. Generally speaking, their brand culture and brand management focus are different, so it is generally not easy to compare.
Tongling Jewelry has about 300 franchise stores in major cities in China. The new generation of diamond blue flame exclusively sold by Tongling Jewelry has been permanently collected by Belgian Diamond Museum and Mas Museum. The jewelry designed by it has been used as the designated jewelry of Berlin Film Festival for many times, which shows that its design is excellent. Lao Fengxiang, as a century-old brand, thinks of Lao Fengxiang when it comes to gold jewelry, so it is best to choose Lao Fengxiang if you want to buy traditional gold jewelry, and it is best to choose psychic and diamond ring if you want to pursue romantic western culture.
Brand Comparison between Tongling Jewelry and Laofengxiang
Lao Fengxiang not only won more than 150 awards in major design and production competitions at home and abroad over the years, but also submitted more than 300 projects to apply for national patents every year, becoming the source of new product development for enterprises. As a result, Lao Fengxiang's products include not only gold, silver, platinum and diamonds, but also jade, pearls, jewelry and ivory, tourist handicrafts and souvenirs, covering ten categories.
Tongling Jewelry has always been committed to promoting high-quality cut diamonds and jadeites handed down from generation to generation in Belgium, and creating jewelry worthy of "treasure the next generation and pass it on from generation to generation" for customers. Tongling Jewelry conquered the rigorous and critical Berlin Film Festival Organizing Committee with proud quality and sincerity, and became the designated jewelry of Berlin Film Festival, one of the three major film festivals in Europe, for four consecutive years.
Tongling jewellery assessment
Unconsciously, I became a loyal customer of psychic jewelry. The wedding ring and necklace are his home. Many people ask whether it is easy to hang clothes when the wedding ring is so convex. My answer is yes, but his workmanship is quite good and solid. At that time, the choice of wedding rings was also very tangled, and I went to many homes, but this one gave me a very special feeling. Originally, I didn't want to buy an ordinary one. The bud-like shape looks very solid and full, and that's it. The specific 4c, personally, is not that important, just like it!
How is psychic jewelry popular?
From the marketing path, Tongling Jewelry adopts the entertainment marketing method of "jewelry and film and television". 20 15, Carat Lovers is popular in half of China. Shen Dongjun, CEO of Tongling Jewelry, fully integrated the company, business operations and products including the company's boss into the plot mode, and Shen Dongjun personally played a role in the play. The perfect combination of advertising content, different from the previous implantation, is so blunt and aggressive.
After watching the movie, many people exclaimed that there are really psychic jewels in real life, as well as those beautiful jewels in the play, and some people are looking for scenes that have appeared in TV dramas. This made many viewers remember psychic jewelry and gained a group of fans nationwide. Subsequently, Tongling Jewelry established its subsidiary Kela Lovers Jewelry Co., Ltd. by taking advantage of the remaining temperature of Kela Lovers, and invited Tang Yan as the brand spokesperson to launch new sub-brands such as "Amazing Style Yan" series and "Diamond Yan" to continuously maximize the benefits of film and television assets.
Since then, Tongling Jewelry has jointly produced a number of TV series such as "Emerald Lover" and "T.A.", and set up a diamond film industry to enter the film industry and carry out the entertainment marketing route to the end. In addition, Shen Dongjun also brought her own IP and became the spokesperson of psychic jewelry. She frequently appeared in many reality shows on TV stations and gained a large number of fans. Tongling Jewelry has expanded its brand awareness through cross-border marketing.