Dior's consumers range in age from 20 to 60, and both men and women can buy it. Dior is a high-end product and buys high-end people. High-end social class, geographical location all over the world.

(2) Use and purchase behavior

This product covers handbags, clothes, shoes, cosmetics, skin care products, perfumes, jewelry and so on. It is a necessity of life and can be used in various life scenes. Some high-end people have high loyalty to this brand. These people often go to high-end gathering places, so there is a great demand for this brand's products.

(3) Personality, lifestyle and social and cultural values

Consumers have the personality characteristics of pursuing perfection, and they have an upper-class lifestyle. To attend a banquet, they need decent clothes, exquisite handbags, exquisite makeup, fragrant perfume and luxurious jewelry, which are all the needs of consumers.

(4) Attitudes and preferences towards products

Consumers pursue the ultimate beauty, and they will choose a product brand that matches their identity. Dior is a luxury brand and meets their requirements.