No wealth fell from the sky, from a small stationery boutique to one of the largest jewelry companies in the world today. "Classic" has become synonymous with Tiffany, because too many people are proud of wearing Tiffany jewelry, which has developed with history.
legendary person
1, Tiffany
1837, Charles, the son of a miller in Connecticut, USA? Lewis? Charles Lewis Tiffany came to Broadway, New York, opened a humble shop, dealing in stationery and textiles, and later turned to jewelry. Unexpectedly, the ugly duckling has grown into a white swan. After several changes, the humble store has finally become the leading high-end jewelry store in the United States-Tiffany Jewelry Company. Its strength is comparable to that of the European jewelry dynasty, and its reputation has surpassed that of the famous Paris brand Cartier.
Charles. Tiffany is a talented businessman. A transatlantic telegraph cable needs to be replaced because of damage. After learning the news, he resolutely bought the cable. While people are still surprised to see what he wants to do with this cable, he has cut the cable into 2-inch pieces in his Tiffany store and sold it as a historical souvenir, thus making a lot of money. On another occasion, he bought a rare bright yellow diamond from Queen Eugenia, but he was in no hurry to sell it. Instead, he quietly held an exhibition in new york, earning billions of dollars from tourists from all over the world who flocked to see this rare treasure.
2. Little Tiffany
Charles. Tiffany's son Louis? Comfortable? Louis comforted Tiffan that he was born in 1848. Although he doesn't have the unique sales motivation of his father, he is also very creative. Tiffany's jewelry design technology has been carried forward in his hands. After studying in Paris, he became a glassware expert, founded Tiffany's studio and invented the unique spiral texture and polygonal diamond cutting technology, which made the diamonds shine more brightly, and the lighting he designed was also a great success. Tiffany became an outstanding representative of new technology in the United States, making American handicrafts a popular commodity.
Legendary history
Turning over the history of Tiffany, we will find that Tiffany has its outstanding performance at every critical moment in history.
1September, 837, Tiffany store was established. All the goods in this shop were marked with price tags, and customers were not allowed to ask for discounts, which was a new way of distribution at that time.
185 1 year, Tiffany introduced beautifully designed silverware, which attracted wide attention. After that, it took the lead in using 925 silver, which later became the standard of American silver products.
186 1 year, Tiffany was invited to design a commemorative pitcher for President Lincoln's inauguration ceremony, and a set of pearl jewelry that Lincoln gave his wife at that time was also Tiffany's product. After Lincoln set a precedent, other American presidents and foreign heads of state followed suit. During the American Civil War, Tiffany provided swords, flags and surgical instruments for the northern army, and later made swords inlaid with precious stones for General Grant and General Sherman.
1877, Charles 1878, Tiffany diamond was discovered in Gambali mine field, the largest and most perfect yellow diamond in the world. Louis. After Tiffany bought this 287-carat diamond for $65,438+08,000, according to Tiffany's tradition, it is necessary to use ingenious cutting technology to show the brilliance of the diamond, instead of keeping the size of the diamond. The yellow diamond was finally cut into 90 diamonds, weighing 128 carats, as if it were a flame burning from the inside out. In the same year, the Statue of Liberty arrived in new york, and Tiffany specially designed an invitation to commemorate the opening ceremony presided over by President Cleveland at that time.
1878 Paris World Expo, made by Charles. Louis. Tiffany changed from a little-known jeweler to a world-famous designer overnight, and unexpectedly won eight awards, including the Silver Design Award and the Gold Award for Jewelry Design.
1886, the famous Tiffany six-claw inlay method came out and immediately became the international standard for setting engagement diamond rings. This six-claw inlay method embeds the diamond in the ring, supports the diamond as much as possible, refracts the light in all directions, and makes the beautiful diamond shine. By the end of 19, Tiffany's strength was comparable to that of European jewelers, with customers including European royalty and rich people, and founder Charles? Tiffany was called "the king of diamonds" by American media.
At the beginning of the 20th century, Tiffany had attracted 23 royal families at that time. Including British Queen Victoria, Russian czar, Persian king, Egyptian president, Brazilian king and emperors of Italy, Denmark, Belgium and Greece. Over the years, designing different items for world heads of state has become Tiffany's proudest experience.
During World War II, Tiffany's headquarters moved to Fifth Avenue in New York, where famous shops gathered. After the war, the brand ushered in another golden period of development. 196 1 year, according to Truman. Capote's novel was adapted by Audrey. Breakfast at Tiffany's, starring Hepburn, swept the world and became a classic of American movies. The appearance of Tiffany in the film spread the noble style of this world-class jewelry store all over the world.
1999, Tiffany introduced a brand-new diamond cutting method and inlay method with exclusive design, which was a sensation and Tiffany engagement diamond ring shone again.
Legend design
Tiffany's design advocates classics, never follows the trend, and is completely above the trend, so every work has eternal charm.
Shortly after Tiffany was founded, she designed a blue packaging box with a white ribbon, which became its famous symbol. /kloc-At the turn of the 20th century, Tiffany brand used stainless steel jewelry boxes for the first time, emphasizing silver as gold.
In 1950s, Tiffany took Jean, a famous jewelry designer in Paris, as an example. Schlumberger took him to new york to show his talent and design high-end jewelry for his company. From 65438 to 0974, former model and artist Peretti began to design jewelry for Tiffany. Inspired by natural objects such as bones and coffee beans, she designed a cheap but exquisite necklace, which challenged the old idea of designing gems only for the rich. As Elsa herself said: When I design a shape, I must find its essence-this is the charm of his works. Her hollow chicken collar has been selling well for 20 years.
198 1 year, Paloma? Picasso became Tiffany's designer, and she still pursues the design purpose of not being mysterious. The shape of her jewelry is very simple: random crosses and seemingly random wave curves. ...
Today, Tiffany is not only the world's leading jeweler, but also internationally renowned for its craftsmanship and design of sterling silver utensils, porcelain, crystals and watches. Museums and collectors all over the world regard Tiffany's masterpieces as treasures.
In the long years, Tiffany became a symbol of status and wealth, but Louis? Comfortable? Tiffany has a good saying: we make money by art, but the artistic value lasts forever.