As the first international art magazine in China, Bazaar Art is founded on the concept of "let art lead fashion and let art create value". The target audience is not only the top collectors of 6,543,800 in China, but also to promote the artistic appreciation and art consumption of the elite in China.

"Fashion Bazaar 200 1 was founded in China, which promoted the arrival of the era of luxury consumption; Founded on 20 1 1, Bazaar Art will set off a wave of art consumption in China and bring the ultimate fashion-art to fashion elites. " Su Mang, vice president of publishing of Fashion Media Group and executive publisher of Bazaar Art, said.

Bazaar Art is the fourth magazine published by Harper Bazaar brand in China after Bazaar Fashion, Bazaar Men and Bazaar Jewelry.