Bird's-eye view of jewelry trading center

First, the development history of Huadu jewelry industry

Guangzhou Huadu is the capital of vitality, charm and jewelry. Flowers are fashionable because of jewelry and attractive because of fashion. Huadu jewelry industry started late, but developed rapidly. Since the establishment of Huadu Jewelry City in 200 1, with the strong support of party committees and governments at all levels and the joint efforts of professionals, the jewelry industry has maintained a high-efficiency and high-level development trend and has become one of the four pillar industries in Huadu District. In 2005, Huadu District was awarded the title of "China's Jewelry Capital" by the Gold, Silver and Jewelry Chamber of Commerce of the All-China Federation of Industry and Commerce, and in 2006, it was awarded the title of "China's Jewelry and Jade Jewelry Industry Base" by the China Jewelry and Jade Jewelry Industry Association, truly becoming one of the most influential jewelry production and processing bases in China. At present, Huadu jewelry industry is integrating jewelry culture with tourism, fashion elements with cultural creativity, creating a "Huadu jewelry town" with jewelry industry characteristics, and promoting the overall transformation and upgrading of the jewelry industry.

Second, the development status of Huadu jewelry industry

1. Overview of industrial development

The overall planning area of Huadu jewelry industry is 2,300 mu, and 158 1 mu has been developed, including the first, second, third and fourth phases of the jewelry city and the jewelry trading center. There are 65 enterprises from France, Italy, Turkey, Poland, Thailand, Hong Kong and Taiwan. In 2006, the total output value of Huadu jewelry industry was 450 million yuan, a year-on-year increase of18.4%; The total export value was US$ 55.72 million, a year-on-year increase of102.3%; In 2008, under the influence of the global financial turmoil, many enterprises suffered setbacks in export, and began to pay attention to and explore the domestic market, changing from earning meager processing fees to operating their own brands, which opened the prelude to the Chinese jewelry brand war. 20 1 1, Huadu jewelry industry has reached a new level, with an annual output value of 158 billion yuan, a total tax revenue of more than 30 million yuan, and the number of jewelry production and related employees has increased from more than 3,000 to more than 30,000.

Tourist map of Huadu Jewelry Town

In recent years, the business environment of Huadu jewelry industry has been continuously improved, and a number of outstanding brand enterprises have emerged, becoming the backbone of the industry development. Such as stone jewelry, Jiehongtai jewelry, Fleming jewelry, elegant jewelry, Yunfeng jewelry, Atasai jewelry, magnetic protection jewelry and more than 20 brand enterprises. Among them, Stone Chicken Company won the famous trademarks of Guangzhou in 2006, Guangdong in 2007 and China in 2007. By 20 1 1 year, Stone Story Company has more than 1000 chain stores distributed in more than 30 provinces and cities in China. The main products are gem ornaments, jadeite products and craft gifts. Jiehongtai Company's "Manguyin" (MGS) brand is a global chain brand with pure silver for emotion and colored gems for spirit. Its products are very artistic and contemporary, elegant in style and rich in colors, representing the multiple qualities of nobility, frankness, temptation and unrestrained. Representing the retro fashion trend and classical style in the world, it has opened nearly 50 brand stores in many large and medium-sized cities in Europe (Italian) and China, and established brand joining and brand joining. Fleming Jewelry's "FLON" brand originated in France. With its unique European design and unique fashion style, it has established an international sales network in more than 40 countries including Europe, the United States, Africa and the Middle East, and enjoys a high reputation.

2. Construction of key projects of the base

(1) Huadu (International) Jewelry Trading Center

Huadu (International) Jewelry Trading Center under construction covers an area of 152 mu with a building area of 200,000 square meters. It is a large commercial center integrating office business, appraisal auction, exhibition release, shopping and leisure.

Distribution map of Huadu jewelry industry

Development layout of Huadu jewelry industry

The road to the construction of China's jewelry and jade jewelry characteristic industrial base

(2) Stone-based mineral garden

On August 15, 2009, the world's first mineral theme park-Stone-based Mineral Park opened in Huadu Jewelry City. More than 5,000 kinds of strange stones, fossils and precious stones from all over the world gather in the park, presenting a wonderful natural world for tourists and spreading fascinating stone culture. The park has invested more than 200 million yuan, covering an area of 70 mu, with a main building area of 17777 square meters. It is a national 4A-level scenic spot integrating science, education, shopping and leisure tourism.

(3) Yunfeng Jewelry Trading Market

The first phase of Yunfeng Jewelry Trading Market has a construction area of about10.8 million square meters and more than 750 shops, which can provide various jewelry transactions such as gold, silver, jewelry, precious stones, semi-precious stones, pearls and jadeite. It is the first large-scale professional jewelry trading market in Huadu District.

(4) Yunfeng Emerald Dream Hall

The design floor of Yunfeng Emerald Dream Museum is on the second floor. There are jade exhibition area, master exhibition area, volcano LED screen landscape, fiber-optic lamp mural, curtain cinema, coffee shop, cultural and creative sales area and so on. Through the integration of technology and artistic elements, jewelry and jade are more fashionable. Yunfeng Emerald Dream Museum is planned to be a characteristic jewelry exhibition hall with perfect combination of jewelry, art and technology, which was officially opened on September 20 12.

(5) Huadu Jewelry Town

Huadu Jewelry City is located in Taiwan Province Jewelry Garden, the second phase of Jewelry City, with "Stone Mine Garden" as the core area. Focusing on the concept of "turning the factory into a park, the workshop into an exhibition hall, the office into a club and the park into a scenic spot", through the renovation and transformation of the park and its surrounding and enterprise buildings, it is planned to build it into a national 5A-level tourist attraction.

3.20 12 the first huadu international jewelry festival

In order to seek more opportunities for development and cooperation and promote the transformation and upgrading of Huadu jewelry industry, "Huadu International Jewelry Festival 20 12" was held from September 14, 2004 to June 17, 2007, including the opening ceremony, the opening ceremony of Yunfeng Emerald Dream Museum, the unveiling ceremony of Huadu Jewelry Town and the launching ceremony of "Five A" scenic spot. Through the opening of venues, product display, media promotion and industry promotion, the event displayed the new achievements of Huadu jewelry industry, the new blueprint for transformation and development, the new business opportunities for investment in jewelry, and the new image of cultural creativity.

20 12 Opening Ceremony of Huadu International Jewelry Festival-Come on

4. Development advantages of the base

(1) regional advantages

Huadu is located in the Pearl River Delta, with developed three-dimensional transportation network and convenient transportation. 106, 107 There are five expressways connecting Huadu, namely Airport Expressway, Guangqing Expressway, Beijing-Zhuhai Expressway, Guangzhou North Second Ring Road and North Third Ring Road Expressway. The Beijing-Guangzhou line passes through the border, and Guangzhou North Station is in Huadu. Guangzhou Metro Line 9, which is under construction, runs through Huadu and will be opened on 20 14. Huadu Port can fly directly to Hong Kong and Macao and reach all parts of the world. In particular, the completion of Guangzhou New Baiyun International Airport, the most modern aviation hub port in China, has not only enhanced the location advantages of Huadu, but also brought huge passenger flow and logistics to Huadu. At present, international express giants such as UPS have settled in Huadu, and jewelry products processed in Huadu can be quickly transported to all parts of the world.

(2) Industrial advantages

At present, Huadu jewelry industry has gathered professional manufacturers of gold, silver, crystal, semi-precious stone, pearl, agate and jade from France, Italy, Turkey, Poland, Thailand and Hong Kong and Taiwan, with complete varieties and mature technology. Its products include rings, pendants, earrings, earrings, necklaces, bracelets, buns and other jewelry pieces, handicrafts and decorative accessories. Jewelry industry cluster is transforming and upgrading to brand building, trading, exhibition and tourism, and Huadu has become an important jewelry production base in China.

(3) Policy advantages

Since the development of jewelry industry in 200 1 Huadu, successive governments in Huadu District have attached great importance to it and fully supported it, and set up a coordination leading group to study and formulate jewelry industry policies to solve various business problems for jewelry enterprises. Set up supporting service organizations such as Huadu Jewelry City Co., Ltd. to provide one-stop services for investment, production and operation; In the process of construction, production and operation of the industrial park, the functional departments such as customs, taxation, industry and commerce, environmental protection and human resources give strong support. In 2009, Huadu International Jewelry Exchange Center was included in the Outline of Building a Modern Industrial System in Guangzhou (2009-20 15).

Third, the outstanding problems encountered in the development of Huadu jewelry industry

First, the prices of raw materials such as gold, silver and diamonds fluctuate greatly. There are more uncertainties in the formulation and implementation of the market strategy of jewelry enterprises, and it is more difficult to control the cost of enterprises.

Second, the appreciation of RMB is relatively large. Some export-oriented jewelry enterprises have been greatly affected, the export sales pressure has increased greatly, the export profit has decreased, and the competitiveness of products in the international market has weakened.

Third, there is a shortage of jewelry professionals. From technicians to managers, from marketers to designers, the lack of talents in all aspects related to jewelry production restricts the expansion of business and large-scale production. It is urgent to speed up the cultivation of jewelry professionals to meet the market demand.

Fourth, semi-precious jewelry lacks a series of standards and norms. In this kind of jewelry market competition, some shoddy, fake genuine, damaged the image of the jewelry industry.

Fifth, the import tariff and customs valuation of semi-precious jewelry raw materials are too high and the tax burden is too heavy, which restricts the rapid growth of enterprises.

The world pays attention to Huadu jewelry.

Fourth, the development prospect of Huadu jewelry industry

Huadu jewelry industry has experienced accumulation and development from scratch and from small to large. In the next 10 year, the jewelry industry in Huadu will be at a new starting point, optimize the industrial structure and change the development mode according to the idea of "scientific development, transformation and upgrading", and push the jewelry industry to a new level. In the future, the development of Huadu jewelry industry will develop in the following directions:

First, industrial clusters are more obvious and the industrial chain is more complete. Further strengthen investment attraction and introduce more enterprises with high-end production links, which are conducive to the extension of industrial chain and strong industrial driving force, so that enterprises with different business varieties in the same industry can complement each other and the industrial cluster effect is more obvious; Taking Huadu (International) Jewelry Exchange Center as the starting point and introducing provincial jewelry and jade jewelry testing center as the starting point, a jewelry industry chain integrating raw material procurement, processing, trading, design, appraisal and exhibition is formed.

The second is to guide the transformation and upgrading of enterprises with brand building as the center. The long-term development of enterprises can not be separated from brand building and management. In the changing domestic and international market environment, brand building will drive the development of the industry and guide enterprises to actively explore the market and build brands. I believe that in the near future, Huadu jewelry industry will create more famous brands in China and even the world.

The third is to integrate with tourism culture and build a cultural and creative center of jewelry industry. Huadu jewelry industry will rely on platforms such as Stone Story Mineral Garden and Yunfeng Emerald Dream Hall to further explore the cultural connotation of the jewelry industry. By holding Huadu (International Jewelry Festival), jewelry forum, jewelry fashion conference and other activities, it will develop a distinctive jewelry tourism cultural industry, integrate elegant and exquisite jewelry culture into people's lives, enhance the cultural atmosphere of the jewelry industry, form a jewelry cultural and creative center with Huadu characteristics, and build a world-renowned Huadu jewelry town.

Every step of Huadu jewelry industry in the next 10 year will be forward-looking, leap-forward and innovative, and the development prospect of Huadu jewelry industry will be broader and better!

Panorama of jewelry city

The road to the construction of China's jewelry and jade jewelry characteristic industrial base