The brand was founded by Shu Yu, a former luxury brand jewelry designer. I have traveled to France 10 years, and worked as a senior jewelry designer in top international luxury brands such as Baolong, and won many international jewelry design and craft awards.
Former French Prime Minister Jean-Pierre Jean Pierre Raffarin personally presented her with the first "Golden Man Award" awarded by the French Jewelry Union in 20 18.
(From left to right: former French Prime Ministers Jean-Pierre raffarin, bernadette Piné-Cuoc, Gé rard Grospiron, Flavi Paris, Chairman of the French Jewelry Union BJOP Chen Shuyu and Daniel Cambre)
Brilliant, she started her own niche jewelry brand on 202 1. In her mind, jewelry should not belong to only a few people, and good design should really serve life.
Compared with the creativity of generate Electro-Optic Shi Huo, it is undoubtedly more challenging and fun to pour all the limited materials and budget into one work to create the ultimate design, details and quality.
The brand's first series "Chivalry" was inspired by the statue of Joan D'Arc, which designers often pass by when walking in Paris.
As the source of French female consciousness awakening, Joan of Arc is the embodiment of freedom and adventure. At that moment, the designer could not help but imagine that she was holding a shield, which must be both gentle and brave.
That kind of energy, as powerful and calm as moonlight, became the shape of a shield, leaving a deep imprint on the designer's heart.
The design of combining rigidity and softness reveals the sense of output in gentleness.
In the jewelry industry, especially in women's jewelry, "shield" is a less commonly used element.
Designers use geometric lines to extract shield symbols and turn them into intimate amulets, symbolizing a gentle sense of strength and recognizing and defending their own values.
(Gem code chivalry series-Melanie necklace)
Melanippe necklace, with 18K rose gold to outline the edge and outline of the shield, and then inlaid with a black agate. This is a woman with a strong heart, bold and determined, with a strong black color, inclusive.
The strength of women also includes such a unique external rigidity and internal softness.
In the shield of black agate, there are gems embedded, just like the heart of the moon, hiding the characteristics of self in the heart, waiting for the moment of glory.
(Gem code chivalry series-Penthesilea necklace)
In the design of Penthesilea necklace, the designer used 18K gold step edge, which brought a sculptural rhythm to the shield. The pure gem in the center is warm and delicate, reflecting a soft luster. The whole shape is both rigid and flexible, which explains the classic style of avant-garde and retro.
(Gem code chivalry series-Hippolyta necklace earrings)
Hippolyta necklace full of diamonds simplifies the shield into a line, a hollow body with a movable triangular diamond in the middle, which is light, pure and sharp.
In the design of the whole series, the tough shape of the shield is matched with the tenderness and delicacy of the gem, and the two echo each other, just like the natural charm of women.
The designer named this series "Chivalry", and the sense of power behind it combined two kinds of life aesthetics. Some people see it bright, others see it eager. This is also the female spirit in the eyes of designers, a tough, mellow, soft and fearless attitude, which always maintains dignity, rationality and poetry.
A small shield has become its own "amulet"
Shield, once the patron saint of ancient wars, has now become the spiritual code in the hands of designers.
When naming each product, the designer thought of the Amazon praised by Homer in the epic. Growing up in this female clan, they can not only represent the heroic and fearless chivalry, but also protect a free pure land of mind. So there are Melanie, Penthesilea and Hippolyta. ...
A precious gem "shield" is an extension and change of chivalry, and it has also become a "amulet" of self-affirmation. Whether in the workplace or in life, it gives you the most powerful spiritual strength. Never nervous, but silently stick to love, keep the truth, and move towards beauty.
Knight series jewelry, simple and concise, smooth and angular.
Wearing it on the body, it only takes a little bit to light up the details of wearing, and it has become an eye-catching equipment that cannot be ignored. Adding fashionable and exquisite embellishments to daily clothes can also give amulets energy blessing.
(Gem code chivalry series-Lampedo earrings)
All products of this brand only use 18K gold, which is not afraid of erosion and will accompany them for a long time. The same style supports "optional gems" because each natural gem contains a unique and beautiful code.
Diamonds regarded as "the fruit of the stars" are regarded as "the tears of God" in ancient Greek and Roman culture. They have a sacred source and a magic weapon for protection. Brand selection of high-quality natural diamonds.
Ruby, that is, the unburned "pigeon blood ruby", belongs to the corundum family like sapphire and is the second hard gem after diamond. It is not only as bright as a burning flame, but also has a strong color that makes people love at first sight.
Emerald, which reaches the Wharton green level, is named after the Sanskrit "smaragdus", which means "the heart of a gem". Its emerald green is bright and deep, like a lake throwing stones.
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These nature paintings are rich in color and have a "personality". They are not only decorations, but also carry more intriguing special meanings behind them, just like a string of passwords waiting for everyone to interpret.
Gem is another spiritual code hidden in the heart. Seemingly invisible spiritual culture, condensed under every little gem, shines with its bright light, and at the same time, it adds a personality and brilliance to life.