Market resources
And competition. Through competition, the survival of the fittest is achieved, and then the optimal allocation of production factors is realized.
Main forms of competition in jewelry market
1、
price competition
Is the production and management of the same commodity enterprises, in order to obtain
excess profit
There are competitions.
2、
Non-price competition
: Yes, yes.
Product differentiation
Competition.
There are many ways to compete in the market, such as having products.
Quality competition
、
Advertising marketing
Competition, price competition, product style and variety competition, etc. , which is commonly called.
Strategic marketing competition
Extended data:
The competition in jewelry market is fierce.
competitive strategy
1, high-quality competitive strategy
High-quality competitive strategy means that enterprises regard high quality as a competitive means, that is, they are committed to.
Yu Shuli
High-quality corporate image, and hope to surpass competitors with high quality in the competition.
2、
Low cost competitive strategy
Low-cost competition strategy means that enterprises take low cost as the main means of competition in an attempt to make themselves more advantageous in cost than other enterprises in the same industry. realize
Low-cost strategy
The key is playing.
scale economy
Expand production scale, increase output, make
unit product
fixed cost
Falling.
3. Differentiated competitive strategy
Enterprises take the performance of uniqueness in some aspects as the main means of competition, hoping to occupy a dominant position in comparison with competitors, thus forming a differentiated advantage strategy.
4、
Competitive strategy of centralized advantage
The competitive strategy of concentrating advantages requires enterprises to devote themselves to one or several.
Consumer groups
Provide services and strive to gain a competitive advantage in the local market.