Customers are mostly young fashion people, and the groups who go to handmade chocolate houses are mainly divided into three categories: the first category is chocolate lovers, the backbone of chocolate consumption; The second category is groups that spend money on birthdays, Mother's Day, Father's Day and other festivals. The third category is people passing by. Therefore, it is best to open the store in the business district frequented by young people, and the rent should be controlled at 5000-6000 yuan. For investors with business experience, the rent can be relaxed to 8000 yuan. Tips for opening a shop increase and decrease with the season.
Every industry has prime time, so does the handmade chocolate house. The sales season of chocolate is from June to April every year from 10. Every day from noon to evening is the peak period of chocolate sales. At this time, the guests are relatively concentrated, which requires considerable manpower and enough space. Now is the off-season, Mr. Han has reduced the store area to 9 square meters, and the rent is half of the original, leaving only the operation room. When the weather turns cold in September and June, 65438+ 10, and then expand the store, you can save a lot of rent. According to the experience of Han Song, the promotion of newly opened stores is particularly important, and the Spring Festival is the best promotion opportunity. He scattered the shop assistants at several entrances and exits of the mall and distributed 12000 leaflets within 20 days. Few people in the whole shopping mall know that a new handmade chocolate shop has opened here.