Is it important to promote copywriting in Xiaohongshu? According to observation, the notes recommended by Xiaohong's book homepage and the notes ranked in the top of the search interface are generally discussed in depth by users in the comment area, and some hot comments can trigger hundreds of replies. After the notes of Xiaohongshu are published, they can be seen through four pages, namely, the attention page, the discovery page, the local page and the search page where the search button can jump. So conspicuous. It is very important to promote the copywriting of Xiaohongshu. Today, Ding Push Catcher will share the classification of small red book promotion copy for everyone. Copyright statement: Part of this article is taken from Ding Push Catcher Baidu official website (). Please indicate the source of the reprint, otherwise it will be regarded as plagiarism and the plagiarism responsibility will be investigated. Please reprint it in a standardized way. The little red book promotion copy is: 1. The main function of the promotion of small red book copywriting notes is product promotion. The accounts for posting notes are divided into ordinary accounts and expert accounts. Ordinary people refer to accounts with few fans, and expert accounts are in the middle and late stages of promotion. 2. If the budget is sufficient, you can find stars and top experts to expose the topic of product popularity. 3. Use hobbies to collect comments, improve the ranking of notes and raise awareness! There are three main periods for the promotion of Little Red Books. (1) Star recommended brand introduction period. Popular stars launched product trial sharing in Xiaohongshu, which triggered product topic discussion; Then Weibo KOL began to jointly recommend products! (2) Strong promotion period-KOL diffusion. With the help of star effect and talent follow-up, release keywords evaluation notes about products, so that brands or products can break out in a short time; Then use Weibo to evaluate products and plant grass! (3) Guide the purchase to delay the thermal conversion period. Star KOL fan welfare gifts, display product highlights through brand product trial stickers, induce good trial reputation, and interactively guide purchases at the bottom of Xiaohongshu or in the comment area; After that, KOL multi-platform released product evaluation and activity information at the same time! Master the importance and classification of small red book promotion copy. As the saying goes, know yourself and know yourself.