The so-called "dark aesthetics" is an alternative aesthetics that attracts the audience's attention and even causes the audience to discuss and spread with some special, uncoordinated and unusual strange TINT.

In jewelry design, common "dark aesthetics" include retro nostalgia that pays tribute to tradition, neutral style that can be worn by both men and women, rigid contrast design for men and women, and avant-garde and bold integration of eastern and western styles. The cross-border mix of salt and sweetness, temperament and hip-hop is also a weapon for its "out of the circle".