Dashikou intersection has long been formed. It used to be a narrow slate street. In A.D. 1930, after Jiangsu moved its capital to Zhenjiang, the original Shiban Street was widened and rebuilt into an east-west Zhongshan Road and a north-south Zhongzheng Road. After 1949, Zhongzheng Road was renamed Jiefang Road. /kloc-after the 1970s, the center of gravity of Zhenjiang moved eastward, and the Daxi Road business circle, which was originally biased towards the west of the city, gradually declined, and the Dashikou business circle located in the city center took its place.
115438 On October 6, 2009/kloc-0, six buildings in the southwest corner of Dashikou (Dashikou Commercial Center Block A) in the downtown area of Zhenjiang were demolished by blasting, with a total area of about 50,000 square meters, which can be called "the first explosion in Jiangsu". * * Use 12568. In 1990s, with the completion of commercial city, commercial building, Hualian department store, Zhongshan shopping mall, New Century shopping mall and international hotel, the core position of Dashikou business circle was firmly established. More than ten years have passed, although Zhenjiang's economy and society have developed rapidly, compared with the surrounding cities, Zhenjiang's commercial center has been difficult to expand, and the business format is relatively single, and the business service industry has become the short leg of Zhenjiang's development. Note, however, that in recent years, the Dashikou business circle has begun to quietly "change its face". The arrival of new commercial projects such as RT Mart Supermarket, Suning Appliance, Wuxing Appliance, Gome Appliance, First Floor Street Pedestrian Street, Yaohan, Vantage Department Store, etc. means the introduction of many new formats, and also urges traditional businesses to change their own business models and adapt to the new competitive landscape. These changes are full of expectations.
Urban positioning calls for richer business formats.
"It will take 5- 10 years to build Zhenjiang into a distinctive, dynamic and attractive livable city in the Yangtze River Delta urban agglomeration." The orientation of the municipal party committee and the municipal government on the development of Zhenjiang city determines that Zhenjiang will surely usher in the rapid development of commercial service industry, and also makes the further enrichment of commercial formats and formats an inevitable choice for Zhenjiang's commercial development.
Relevant statistics show that the Engel coefficient of Zhenjiang is almost the same as that of coastal areas. In 2008, Zhenjiang's per capita consumption expenditure was nearly 1.4 million yuan, ranking fifth among 13 provincial cities, and increasing at a double-digit rate every year. At the same time, there are still many gaps in Zhenjiang's commercial development, and the excess consumption capacity urgently needs the emergence of new formats. Business needs progress, culture needs development and tradition needs to be changed. In recent years, Zhenjiang's business format is single, lacking international compound business, which does not match Zhenjiang's open city image. Zhenjiang is looking forward to a carrier that can reflect the new face of business in order to achieve greater development. Zhenjiang citizens are not satisfied with simple shopping consumption, but need to develop into higher comfort, innovation and leisure and entertainment space.
Optimistic about this demand, in 2006, Vantage Group began to settle in Zhenjiang. The settlement of Vantage brings people infinite expectations. It is reported that Huadi International Shopping Center, with a total construction area of 1.4 million square meters, is a fashion shopping center integrating fashion department stores, supermarkets, life clubs, restaurants, cinemas, entertainment, leisure and business hotels, leading Zhenjiang citizens to feel the fashion consumption life and creating a "big business" atmosphere in Zhenjiang.
Ms. Zhang, a citizen who works in a public institution, will go to Nanjing and Shanghai to buy high-end goods. She said that the further reason is that Zhenjiang's commercial format is too single and there are too few commodity choices. Ms. Zhang said that she was very happy to learn that Huadi had settled in Zhenjiang. If she has a good shopping environment, many world-famous brands and is close to people's lives, she is willing to spend at home. She also believes that the phenomenon of high-end consumption outflow in Zhenjiang will be significantly reduced.
The presence of large-scale commercial projects will promote the promotion of commercial formats.
"Zhenjiang's large-scale businesses lack the necessary competition", which has become the understanding of many Zhenjiang people. However, in the past two or three years, with the arrival of large-scale commercial projects such as Huadi and the first floor street, the quiet Zhenjiang commercial community has caused quite a shock.
As long as you pay a little attention, it is not difficult to find that in recent years, the goods in Zhenjiang Commercial City have changed doors faster and faster. In the face of the coming competition storm, the commercial city that has stood out for many years has quietly upgraded its business environment and commodity structure in recent years, using brand-new marketing concepts and management models. Low-profit, even loss-making goods have been invited out of the counters of shopping malls one by one, replaced by luxury consumer goods such as jewelry, cosmetics and branded clothing.
Shi Fei, vice president of Commercial City, said that he didn't want to use "challenge" to describe the situation faced by Commercial City. At present, the development trend of Zhenjiang commerce is a new environment for commercial cities. He believes that after more than ten years of development experience, the commercial city has also reached the stage of seeking a new starting point for its own development. The focus now is to establish new goals, define tasks and formulate strategies under the new mechanism, new market and new environment as soon as possible. Improving the consumption level, seeking a higher level of market space, adjusting the commodity structure and business format, including improving the internal operating mechanism of enterprises, are the basic principles of the new round of development of commercial cities.
In fact, the commercial city has done some actions: four years ago, the commercial city opened a branch in the international hotel to operate down jackets; Faced with the double attack of the flower land and the first floor street, after investigating the high-end fashion department stores in the surrounding cities, the commercial city began to adjust the commercial layout, improve the shopping environment, change the product structure, and introduce more than 0/00 international and domestic high-tech brands. Positive adjustment has brought considerable benefits to commercial cities. Last year, the commercial city exceeded the annual sales plan ahead of schedule and continued to maintain Zhenjiang's position as a leading commercial city. At the same time, in order to expand the volume, enrich the variety of goods, and compete more closely with China, Commercial City began to build its branch Hengsheng Plaza opposite Taihe Plaza last year.
In addition to the most intuitive commodity adjustment, in fact, the entire business circle of Dashikou is quietly changing. Large supermarkets, specialty stores, commercial pedestrian streets and the upcoming Huadi shopping mall will break the situation that one or two department stores dominated the world in the past, and the proportion of catering, culture, leisure and entertainment will be greatly improved.
Dislocation competition, complementary resources and harmonious coexistence.
Zhou Junjie, director of the Commercial Circulation Management Office of the Municipal Economic and Trade Commission, believes that Zhenjiang's commercial development has not changed much over the years. With the completion of RT Mart, Huadi, First Floor Street and Suning Shopping Center, the commercial pattern of the big market will undergo great changes, and the industry will be reshuffled. The entry of a large number of commercial enterprises will improve the level of the market, guide the market to transform into high-end competition, and the management level will also change, thus promoting development. However, too much homogenization competition will cause a waste of commercial resources. Considering the market capacity of Zhenjiang, Zhenjiang's commercial development this year needs dislocation competition, rich formats and rich consumption choices of citizens.
Because of taking the road of dislocation competition, Daxiang Fashion Street in Nanmen Street has gradually created new consumption highlights in the past two years. Elephant Fashion Street is aimed at consumers under the age of 25. The whole street sells young people's clothes. The design follows the fashion trend, but the price is low. You can often buy a suit you like for a few hundred dollars. Due to accurate positioning, fashion accessories, lattice shop, DIY shops and other fashion business formats, Daxiang Fashion Street has become a favorite shopping place for students and young people who have just found employment.
In the core business district of Dashikou, the first floor street pedestrian street is one of the new commercial projects that came into being one after another. Dislocation competition, creating commercial characteristics and enriching commercial formats are also the commercial road that the pedestrian street on the first floor will take.
Yang Weijian, the manager in charge of investment promotion and marketing planning on the first floor street, thinks that modern commercial pedestrian street is different from traditional commercial street. It is a multi-format and multi-functional complex, and it is a commercial form that embodies the characteristics of the city. It emphasizes the concept of integration. According to the current marketing and investment orientation, on the premise of maintaining and respecting the historical and commercial features of Dachengkou, the first floor street pedestrian street has changed the situation that shopping and leisure are out of touch in the past, extended its service function infinitely, integrated entertainment, shopping, food and leisure, broke the traditional single shopping mode, and effectively developed Zhenjiang's commerce with the two major strategies of "catering, leisure and entertainment integrated into shopping to drive shopping" and "coordination and integration of eating, drinking and playing" as the main business axes.
It is understood that at present, the investment promotion work of the pedestrian street on the first floor is being carried out in an orderly and intense manner. Nearly 100 merchants have settled in for renovation, and Kimberly, Laofengxiang, Les enphants, Erdos, Mickey and Baoqing Silver House have settled in. Watsons, Nike, Oderson, Hong Kong Shark's Fin House, Cashier, Papa John, Tom Bear, Million Wade and other businesses are stepping up investment negotiation. Food, bars and KTV in Taiwan Province Province have improved the commercial format and are suitable for mass consumption.
With the entry of some commercial projects, it is an indisputable fact that the formats and forms of Dashikou business circle will be more abundant: the original comprehensive shopping malls such as Parkson Shopping Mall and Taihe Plaza, supermarkets such as RT Mart and Beijing Hualian, Wuxing Electric Appliances, Suning Appliance, Gome Electrical Appliances, Daxiang Fashion Street, Huadi Department Store, and the pedestrian street on the first floor. , will form a business pattern with both competition and complementary differences. The influence of various businesses permeates each other and forms a joint force, which will create a broader and more popular fashion atmosphere in Dashikou business circle and further gather the popularity of Dashikou business circle.