First, the first is professional skills. Jewelry design should not only know how to draw a design sketch, but also know the skills of material, collocation, color matching and technology, because the final work should be both beautiful and practical.

Second, audience analysis. Determine the age groups, preferences, possible wearing occasions, etc. of the consumers targeted by your brand. Take brands, such as apm, as an example. Most of its buyers may be white-collar workers or above, and they have certain fashion tastes, so they can wear them for daily commuting and banquets. Bulgari, Chanel and other luxury brands, buyers are mostly those with higher economic income, pay attention to brands and so on.

Third, the differentiation of design works. No matter what kind of jewelry brand positioning, there are competitors. In order to achieve differentiation, designers need inspiration. How to make beautiful and unique works requires designers to accumulate a lot of materials in their minds. External stimuli, such as music and travel, can inspire, and some humanistic feelings may affect the soul of a work.

It is not absolute whether design needs art foundation. Many famous designers have no design foundation. It may be his mother or others who influence him, mainly depending on his hobbies and talents, efforts and opportunities the day after tomorrow.