The data shows that the domestic online shopping market developed rapidly last year, with 654.38 billion online shoppers and a transaction scale of 250 billion yuan. When the financial crisis swept over more than a year ago, it was predicted that fast and cheap online shopping might benefit from it. In 20 10, many internet research institutions published their own analysis reports, which seemed to cross-confirm the fact that online shopping has increasingly become the mainstream lifestyle of China people. Source: /eczixun/356.html Last weekend, China Internet Information Center (CNNIC) mentioned in the new Statistical Report on the Development of Internet in China that the online shopping market in China last year was 250 billion yuan, double that in 2008. Not long ago, iResearch released similar data in another report: last year, the scale of domestic online shopping transactions was 248.4 billion yuan, a year-on-year increase of 94%. Along with the "250 billion", there is also the growth of online shopping groups. According to CNNIC's report, the number of China netizens who bought something online at least once last year historically exceeded 654.38+billion, reaching 654.38+008 billion, an increase of 46%; And iResearch's report is similar-the online shopping of China netizens reached1.65,438+0 billion. When researchers interpret the reasons for the sharp increase in online shopping, they generally mention the key word "financial crisis"-"The financial crisis has objectively promoted the development of online shopping ... As a convenient marketing platform, the network has become a shortcut for enterprises to get rid of difficulties." In addition, the analysis of websites and individual behaviors of netizens also reveals the details of the great development of e-commerce in China. CNZZ, a Beijing-based research institute, pointed out that the performance of domestic e-commerce enterprises was different last year. Among them, the growth rate of B2B (business-to-business e-commerce) transaction volume is only 20%, C2C (similar to Taobao) growth rate is 100%, and B2C(JD.COM, Zhuo Yue and other online shopping malls) transaction volume has soared by 200%. B2C websites generally have large single stores and attract more netizens. Their rise can better reflect the transformation track of traditional commerce in the Internet age. Generally speaking, the beginning of the year is the peak season of online shopping, and it is the off-season after March. But CNZZ found that this seasonal fluctuation was much smoother last year. Analysts said that this is mainly because netizens began to choose online shopping in their daily shopping, and online shopping is no longer an occasional early adopter. At the same time, the turnover of various commodities also reflects this trend-CNZZ found that in the past, the mainstream of online shopping was books and computer accessories, but now, cosmetics, household items, clothing and jewelry are the mainstream hot-selling goods. According to research, in every online shopping, netizens basically follow the law that "the more expensive the goods, the more time they spend". In the face of higher-priced goods, netizens will be more inclined to read the product introduction in detail and check the comments of other consumers. Taking household goods as an example, netizens spend an average of 6 minutes and 52 seconds on each transaction, but the time spent on goods exceeding 500 yuan is almost five times that of goods from 50 yuan, which also shows the seriousness of netizens. Despite benefiting from the financial crisis, research institutions also indicated that the overall development level of e-commerce in China is not high. CNNIC pointed out that there is little difference in Internet application index between Chinese and American netizens, but China netizens pay more attention to primary applications such as information acquisition and online entertainment, and lag behind the United States in online interaction and online consumption index. Among them, the online consumption index is the lowest and most backward among all indicators, and the economic value of the Internet in China needs to be further explored. CNZZ also combined with data to show that the growth rate of online shoppers in China last year was much slower than the growth rate of the total number of netizens visiting e-commerce websites, which shows that e-commerce websites are facing the problem of how to turn clicks into transactions and new netizens into consumers. According to the forecast of iResearch, it is difficult to maintain the current "double trend" in the domestic online shopping market. It is estimated that the growth rate will be 65% in 20 10, and the average annual growth rate will gradually fall below 30% in the next three years.