Compared with the overall sales volume of the gold market, the target group of electric black technology belongs to a niche market after all, especially in the retail brands in the mainland, and the penetration rate is relatively low. Before 20 19, the performance of this technology product in Shuibei wholesale exhibition hall was average, and the sales volume accounted for a small proportion.
In April 2020, Jinlong Gold, as one of the leading gold enterprises, took the lead in launching a new 5D electric black product-5D obsidian gold in Shuibei Jewelry Circle, and upgraded the cyanide-free environmental protection technology on the basis of the original 3D. This technology strengthens the technological structure of the product and makes the product more stereoscopic and lightweight. Jinlong Gold's 5D electric black products have introduced traditional cultural elements, but they still follow the cool style of Hong Kong-funded products.
In May 2020, Mingfeng Jewelry quickly followed suit and launched 5D retro gold. The first batch of products take "one word and one tide" as the first concept, Chinese characters as the creative origin, positioning young and fashionable, and "Chinese characters are fashionable and fun" as the main selling point, which makes the industry feel refreshed with fashionable promotion methods and unique cultural concepts.
Subsequently, Kim Myung Soo Chaoku Gold, Kane Cooter Black Gold, Hao Yue 5D Jin Meili Xuanku Black Gold, Ricky Xuanku Shang Jin, Fenghui Black Shang Jin and Ruijin International "Future-Charming Black Gold" were launched one after another, and Fu Bao jewelry platinum products also launched dazzling black gold series. All departments still take cool, trendy and cool as the core selling points, and set off a retro and cool trend in the source of water shell manufacturing and wholesale.