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How to understand fashion?
What is fashion? My personal understanding is not necessarily better than others-certainly not worse than others. "Fashion is an attitude towards things." This is my vague definition. According to the history of fashion, fashion is the taste, clothing and diet of the royal family, nobles and upper class that are popular in a certain period ... The top class of society makes the rules of the game, and the lower class promotes the game to the point of popularization and vulgarization, and then starts a new game again. Fashion has two crucial concepts: difference and convergence. The so-called difference means that fashion leaders are tired of being consistent with the public, so they make differences to gain individuality. And this difference is immediately embraced by a class that may be eager to distance itself from this class, and these pursuits converge into the "public." And so on and on. When you pursue individuality, you fall into a wider range of sex. The pursuit of a certain fashion thing or way divides different consumer classes. Fashion often uses people's original desire for things to distinguish the gap between consumers and the surrounding environment and establish a sense of individual identity, that is, "being yourself" and "being more like yourself". In this pursuit, "subject" is cancelled by fashion itself, and "subject image" is established. In other words, fashion can't give you personality or security. It only creates a temporary identity of a certain class, but also creates more social class isolation. People are divided into "sheepfolds" with different aesthetics, interests and incomes. Every sheep in the sheepfold is the same (the same LV, the same "mix and match" and the same "taste"), and this speed is getting faster and faster. Where is your sign? Anxiety has emerged, but anxiety is the necessary driving force of fashion, forcing you to give up the "fashion" in your hands faster and seize the newly launched "fashion straw". "Fashion is an attitude towards things." This understanding helps us to return from the "material world", rediscover the subject, and form a dialogue and tension with things. In this understanding, the subject has his own value thinking, and does not rely on fashion labels or other things to build his own powerful mind. In the chain of "subject-consumption-fashion", consumption is really placed in its "verb" position. Therefore, fashion is not only top uniforms, Cartier jewelry, PP watches, but also supermodels and top photographers. These are just "fashion circles" rather than fashion itself. In "Fashion is an attitude towards things", fashion is exactly how you meet the world when you live quietly and poetically in this bustling generation.