According to Query Replication Learning Network, Burberry (or Burberry) is a luxury brand, which originated in Britain. Founded in 1856, mainly engaged in the production of waterproof coats. Today, Burberry produces and sells all kinds of luxury goods, such as high-end fashion, shoes, accessories, leather goods, perfumes, jewelry and household items. Burberry is considered as a high-end luxury brand with relatively high price and high grade. Its products are not only widely recognized in European and North American markets, but also deeply loved in Asian markets. Among them, Burberry's windbreaker is considered as one of its classic masterpieces and has always been favored by young people and adults. The price of Burberry's windbreaker is about 1500-3000 dollars.

Luxury goods are internationally defined as "a kind of consumer goods with unique, scarce and exotic characteristics that exceed people's survival and development needs", also known as non-necessities of life. In economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.