With the strengthening of the country's comprehensive national strength, the continuous improvement of people's living standards and the continuous updating of consumption concepts, the domestic jewelry industry has developed rapidly since the 1980s, and its supply and demand have been in the forefront of the world, thanks to the economic development and market prosperity, as well as the national industrial protection policy.
During the period of 20051-1,China's jewelry exports continued to grow. According to customs statistics, during the period from 1 to 1 1, the export trade volume of jewelry was US$ 4.96 billion, up by 24.99% year-on-year. Among them, the export of precious metal or precious metal-clad jewelry was $65.438+82.6 million, the export of diamonds was $65.438+27.8 million, the export of imitation jewelry was $554 million, and the export of pearls was $65.438+28 million.
Guangdong province ranks first in the national jewelry export, with an export value of 2.75 billion US dollars, accounting for 55.43% of the total export value; Shandong, Shanghai, Beijing, Zhejiang, Hunan and Fujian rank second to seventh. The export volume is 5 12, 2.6, 2.07, 1.89, 1.73, 1.69 million dollars respectively. After more than ten years of development, the inlaid jewelry processing in China has reached a considerable level and ability. Some experts believe that China has obvious advantages in jewelry inlay processing, and has the ability and foundation to become the world jewelry processing center. According to statistics, more than 80% of Hong Kong's inlaid jewelry is processed in the Mainland, and now there are more than 200 processing factories in China that process jewelry overseas all the year round.
In the next three to five years, with the sustained and rapid growth of the national economy and the continuous improvement of people's material and cultural living standards, the consumption of jewelry industry will surely have greater development. At the same time, with the development of society, people's ideas are constantly developing, and their awareness of entrepreneurship is also constantly increasing. People will no longer put money in the bank, but "take money to make money" and invest their limited funds in jewelry with room for appreciation. Through the struggle to achieve unlimited returns on funds, these will surely bring a large number of new forces such as agents and franchisees to the jewelry industry.
International jewelry manufacturers, represented by Europe, America, Japan and South Korea, have mastered exquisite craftsmanship that amazes Chinese people, have their own unique views on the development of trends, and have a sharper and deeper understanding of fashion. Moreover, the high level of consumer groups and different consumption concepts make them more bold in style design, which also leads the development trend of the world jewelry industry and impresses domestic jewelry manufacturers. Become a leader in the entire jewelry industry.
On the other hand, due to the constraints of living standards, consumer groups and consumption concepts, the domestic jewelry market has great limitations in jewelry design, and because of its late start, its technical level is far behind the international European and American powers. However, as far as the development of the past 30 years is concerned, the development momentum of the domestic jewelry industry cannot be ignored. In recent years, domestic and foreign enterprises have set up joint ventures or wholly-owned modern jewelry enterprises in coastal cities of China, such as Shenzhen, Shanghai, Guangdong and Beijing. The growing ranks of jewelry manufacturers and the stubborn rise of large-scale high-end jewelry market require a lot of literary, aesthetic and design skills, which can absorb the internationally popular modern aesthetics and cutting-edge art design concepts. Jewelry designers who use modern advanced technology, master the market and have brand-new design concepts.
Training objectives: master the basic knowledge of jewelry design and computer-aided design technology, have the preliminary ability of new product research and development, have strong hands-on ability, aesthetic appreciation and innovation ability, master the basic theory of jewelry scientific design and manufacturing technology, have the ability of jewelry identification and grading, and master the basic knowledge of marketing and enterprise management.
Suitable for arts students, with strong modeling ability.
Employment prospects: I work in jewelry manufacturing enterprises, jewelry firms and jewelry processing plants, mainly engaged in the design, manufacture and marketing of gems and jewelry. You can also set up your own jewelry store and jewelry store.
Courses:
Jewelry design direction
Basic courses: College English, College Chinese, Official Document Writing, Marxist Philosophy, Computer Application Foundation.
Specialized courses: sketch, color, plane composition, color composition, three-dimensional composition, pattern, advertising photography, advertising, marketing, gemology, gem technology, gem business, Chinese and western jewelry history, traditional handicraft design, jewelry professional design techniques, jewelry inlay and production, plane advertising design, three-dimensional design basis, computer-aided drawing and computer jewelry design.
Excellent courses: official document writing, speech and communication, career planning, modern professional quality, successful training and entrepreneurship training.
Jewelry art design direction
Basic courses: College English, College Chinese, Official Document Writing, Marxist Philosophy, Computer Application Foundation.
Specialized courses: sketch, color, plane composition, color composition, three-dimensional composition, pattern, advertising photography, advertising, marketing, gemology, gemology, minerals and crystallography, gemology culture, gemology identification, gemology business, traditional handicraft design, plane advertising design, three-dimensional design, computer-aided drawing and gemology art design.
Excellent courses: official document writing, speech and communication, career planning, modern professional quality, successful training and entrepreneurship training.
Major: Jewelry Appraisal and Marketing.
Professional analysis:
The rarity and preciousness of jewelry cast a mysterious veil on it, and the production, processing, sales and appraisal within the industry are even more difficult for ordinary people to understand and master. Therefore, the penetration rate of jewelry knowledge among ordinary consumers in China is low. Faced with the dazzling array of jewels and jade in the counter, consumers are often at a loss, which undoubtedly affects their desire to buy. Introducing jewelry products to customers, publicizing jewelry knowledge and culture, and teaching customers to distinguish the color and authenticity of jewelry have also become important responsibilities of jewelry marketers.
Nowadays, consumers are more and more rational. They should not only buy clearly, but also buy with confidence. It's not enough to show them the appraisal of the jewelry inspection agency. They need to know how to distinguish the quality and authenticity of jewelry. A good marketer should not only know how to tell customers about jewelry identification knowledge, but also talk about the color, purity and texture of jewelry, so that customers can not only buy jewelry itself, but also understand the relevant knowledge and cultural background of jewelry.
At the same time, the domestic jewelry industry has risen to the stage of brand development, and consumers' brand awareness is getting stronger and stronger. Through the investigation and analysis of the market, we make our own advertising sales copy, cooperate with changeable propaganda means and a series of promotional activities, and promote the company's products as a brand to consumers and guide their consumption.
Training objectives: have the theory and ability of marketing and enterprise management, know the methods and skills of market research, marketing, marketing planning, public relations promotion and business negotiation, and have the quality and ability to be competent in technical management and market development; Master the theoretical knowledge and practical operation ability of identification, design, processing and trade of diamonds, colored gems, pearls, jade, synthetic gems and precious metal (gold, platinum and silver) jewelry; Compound practical talents who can engage in quality inspection, technology development, management and market development of jewelry and jade.
Suitable target: both arts and sciences, strong hands-on ability and strong observation.
Employment prospects: working in jewelry manufacturing enterprises and jewelry sales enterprises, national public security departments, auction, pawn, insurance and other industries. Mainly engaged in gem identification, marketing and business management, jewelry design, processing, production and management, material research and development.
Courses:
Gem identification direction
Basic courses: college English, advanced mathematics, college Chinese, Marxist philosophy, computer application foundation.
Specialized courses: Macroeconomics, Microeconomics, Enterprise Management, Marketing, Market Investigation and Analysis, Marketing Case Analysis, Communication, Advertising, Public Relations, Basic Gemmology, Minerals and Crystallography, Gemmological Culture, Gemmological Identification, Gemmology Processing, Gemmology, Colored Gemmology, Synthetic Gemmology, Precious Metals and Gemmological Identification.
Excellent courses: official document writing, speech and communication, career planning, modern professional quality, successful training and entrepreneurship training.
Jewelry marketing direction
Basic courses: college English, advanced mathematics, college Chinese, Marxist philosophy, computer application foundation.
Specialized courses: Macroeconomics, Microeconomics, Enterprise Management, Marketing, Market Investigation and Analysis, Marketing Case Analysis, Communication, Advertising, Public Relations, Basic Gemmology, Minerals and Crystallography, Gemmological Culture, Gemmological Identification, Gemmology Processing, Gemmology, Colored Gemmology, Synthetic Gemmology, Precious Metals and Gemmological Identification.
Excellent courses: official document writing, speech and communication, career planning, modern professional quality, successful training and entrepreneurship training.