? Taking our clothing retail industry as an example, it is not enough to manage it with a general membership system.
? In the past, in the membership management system of retail stores, it was difficult to access members' information with a notebook in order to query the basic information of members and the stored value balance of points.
? Nowadays, recording membership information has become the most basic requirement, and a complete membership system is not only that.
First of all, where do the members come from?
? Relying on the store drainage, the shopping guide actively recommended, and the members themselves split.
Store drainage
? Shops are a great source of traffic, which can bring considerable members every day, and the traffic is even huge when doing activities. We can make special activity plans to attract members. There are many plans, such as registering to send coupons, registering to send goods, registering to enjoy preferential treatment, etc ... In order to avoid the loss of water registration caused by queuing up to register members, membership management system should cooperate with customers to scan the function of registering members on mobile phones, which can greatly improve the efficiency of registering members. Members can also fill in their own personal information such as birthdays.
Independent recommendation of shopping guide
? We can use the number of registered members as the evaluation index of shopping guide ability, or we can use the point system. The higher the number of registered members, the higher the personal points of shopping guides, the higher the repurchase rate of members and the higher the extra points of shopping guides. Year-end dividends can be cashed directly through points. Through the incentive of this kind of reward, the enthusiasm of shopping guide will be improved.
Members themselves fission.
? Let every member become a "shopping guide" of the store and have a distribution system. There will be a recommender option when members register, and each member has its own recommendation code. You don't need to go to the store to scan the member's recommendation code to become a store member. Every time the referee spends money, the referee will enjoy the bonus of points or cash. Many times, a friend's recommendation is more convincing than a shopping guide.
? After the above three methods are done, you don't have to worry about the number of members. The next step is the maintenance of members.