"These are three batches of multi-brand jewelry jointly developed by Bazaar and we are going on the market one after another. Our cultural and creative tourism project" Go to Tang Chao Together "is expected to be put into operation in the second quarter ..." In the cultural and creative group of Henan Radio and Television Tanggong, a series of cultural and creative projects and cultural and creative product development are being stepped up. Since its establishment last year, Henan Radio and Television Tanggong Wenchuang Group has advocated "IP+ culture+technology" with the series of "China Shengdian" as the carrier. The three major IPS operated by Tang Palace Banquet, Luoshen Shuifu and Longmen King Kong have all been selected as the top ten IPS in China recently. Since its establishment one year ago, Tanggong Wenchuang's revenue has exceeded 60 million yuan, its profit has exceeded 6,543,800 yuan, and it has developed more than 200 kinds of products. Zhang Jiansheng, assistant general manager of Henan Radio and Television Media Holding Group and chairman of Tanggong Wenchuang Group, said: "We will continue to increase the research and development of new products and strive to lead the national trend. Strive to use two to three years to make Henan Radio and Television Tanggong Wenchuang a China Lu Wenwen Creative Integration Public Company and China Culture Super IP. "
Since last year, Henan Province has made great efforts to build the brand of "Walking in Henan, Knowing China" around the two strategic orientations of Chinese cultural heritage and innovation center and world cultural tourism destination. Only Henan opened in June last year? Drama Fantasy City is the largest drama settlement group with the longest performance time in China. It focuses on inheriting and interpreting the Yellow River culture, and 2 1 cinema tells the story of the Yellow River in different forms. In less than a year, it has become a well-known punching place for online celebrity cultural tourism. "Only Henan? Bi Chao, the marketing director of the drama "Fantasy City", said: "Many tourists from other provinces have learned more about Henan after watching the drama for two days, and they have fallen in love with Henan through this. "
Relying on the rich historical and cultural resources in our province, a new format of integration of culture, tourism and innovation is taking shape, and new projects of integration of culture, tourism and innovation are under construction. At present, Dahecun National Archaeological Site Park and Huanghe National Museum have begun to take shape. Zhao Huan, project manager of the Yellow River National Museum of Fazheng Group, said that in the near future, a new punching place of "Yellow River Scenery" will be born. "The Yellow River National Museum has completed about 50% of the main structure. We are grasping the growth of the project construction and striving to make it a new place to listen to the "Yellow River Story", appreciate the elegance of the Yellow River and understand the Yellow River culture. "
During the "Fourteenth Five-Year Plan" period, by implementing the strategy of innovation and integration of cultural tourism, the comprehensive income of tourism in the province will exceed 1 trillion yuan; The comprehensive contribution of tourism will account for more than 12% of GDP; The added value of cultural industries accounts for more than 5% of GDP; Lv Wen's cultural creation will become a strategic pillar industry in the province. Zhou, deputy director of the Henan Provincial Department of Culture and Tourism, said: "Our cultural tourism in Henan has gone abroad, which comes from the excavation and arrangement of our excellent traditional culture in Henan, the empowerment of science and technology, and cultural creativity. In the next step, we will do a good job in the implementation of our 14 th Five-Year Plan in accordance with the provincial party Committee's strategy of combining cultural tourism with innovation, and bring a beautiful cultural tourism life to our people in Henan. "