I. Planning of the Commodity Department

The commodity departments of most joint-stock companies mainly participate in some commodity plans, mainly commodity demand plans. What goods we develop is not determined by the designer's subjective design desire, but by the market and customers. What do our customers need? That is, "customer orientation".

The commodity department is generally responsible for asking us what we should develop in the future from the perspective of data analysis to meet the needs of customers infinitely. At the beginning of each season's planning, the old director department needs to summarize the historical data and analyze them from the categories of eye-catching products, best-selling products and unsalable products.

From the perspective of main funds, matching funds and image funds, the responsibility of the commodity department is to plan what to develop and what not to develop, what to increase and what to decrease in the proportion of varieties, because there are many stocks and customers don't like them. Themes, colors, fabrics, bands and so on are generally what designers need to do.

Second, the commodity business plan

A complete commodity plan should cover the pre-planning cases of commodity development. The commodity department needs to make another table, which is the budget table of commodity development cost and investment return. Need to cooperate with the design department and the financial department to complete. What should be included:

A, the total cost of commodity development investment, the cost of each category.

B, the calculation of commodity target inventory amount.

C. sales contribution rate of each category.

Third, the commodity plan

With the commodity plan, we need to calculate how many pieces we want to produce and the production and sales rate (inventory rate) according to our sales target and new estimation task to ensure that our goal can be achieved. And arrange the production plan according to the tooth cycle. This plan is very important to the purchasing and production departments. Procurement needs to disclose this plan to arrange the procurement of big teeth materials, control the delivery date and ensure that it can be put into production as scheduled.

Production needs to adhere to this plan to arrange production and evaluate its capacity load. If the outbound resources are insufficient, we need to develop the factory resources accordingly. With this plan, the materials department will know which one should be tested first, which one should be tested later, which department should prepare first and which materials should be reserved, and it is orderly.

Fourth, follow-up of mass production.

There should be PMC (Health Police and Material Control) in the commodity planning function, and it can also be located under the production center. It is convenient for the commodity department to know the delivery and warehousing of goods in time, whether the quality of each paragraph is abnormal and whether there is a shortage of production. If there is any abnormality, it should be completed before loading, such as adjusting orders, redistributing goods, supplementing materials needed for production, etc. At the same time, we must do a good job in the region and customers.

Verb (abbreviation for verb) distribution and follow-up of new products

If the commodity plan is rigorous and all organizations and links can be implemented in place, then the finished products can be put into storage according to the band, color system and theme, but it is difficult to be perfect in fact, which requires the person in charge of the commodity department to predict in advance, respond in time and adjust quickly.

If the commodity department can follow the requirements of the exhibition plan. According to the band and color system. The theme is neatly loaded and perfectly presents the intention of the design department, which will inevitably increase the sales of brand terminals.

The general feeling of the commodity department is that there are always one or two projects delayed in each series, and the belt and series are incomplete, which affects the sales performance. How great will the impact be? This thing is difficult to count and evaluate.

In addition, the temperature in the loading area and the return of the old models need to be considered, and the promotion and marketing of new models should also be done well. It is also the daily work that the commodity department must follow up to communicate with the warehouse and customers what mode of transportation to choose and track the goods in transit.

Six, tracking the sales of new products after listing.

When new products are put on the market, customers need to collect information every day, keep effective communication between shop assistants and district and city commodity managers, and collect evaluation information after customers try on the products. Generally, information will be fed back through weekly commodity analysis. Generally, the market acceptance can be seen about 15 days after the new product goes on the market.

The person in charge of the commodity department followed up to collect opinions, and the marketing staff studied the marketing strategy. If we can turn out the best-selling styles and supplement them with similar styles, then the reasons for the unsaleable styles need to be studied. Is it a color problem, a style problem, a fabric problem or a price problem? When you find the problem, you naturally find the coping strategy. Make a plan and implement it immediately.

Seven, commodity circulation

Generally, there will be feedback soon after new products are listed. The commodity department will track the replenishment and exchange of goods in the store every day, and review the replenishment demand form of the store in time. Inventory query can be sent from the main warehouse, coordinate the auxiliary goods transfer of other stores without the main warehouse, and make the system transfer form in time.

Let the goods flow, and the goods will have vitality. The shop is the front line, the battlefield, and the commodity department is the logistics supply and the ammunition depot. No matter how good a soldier is, he can't do without good ammunition. It is the core value of the commodity department to respond to the region in time and provide ammunition well.

Eight, weekly sales report production summary

The necessary materials for sales meetings are generally summarized by the commodity department. How much is sold by Zhou Ming, how much is the task, and how much is the achievement rate. After the completion of the task, the detailed data of the store cause analysis, whether it is active or new to drive sales, need to be presented to the sales director.

How many shopping malls rank, how many floors rank, and the dynamics of competitive brands. It is convenient for us to understand our opponents and the external environment. The commodity department also needs to do some other analysis from the perspective of commodities, such as category trend analysis, product life cycle analysis and so on, which can be analyzed from many angles.

Nine, return exchange rate and return rhythm control

There are assessment indicators in general areas, and the rate of return is one of them. Every month, the commodity department needs to check the clear data of return and exchange with all assessment areas and customers, that is, reconciliation, especially the reconciliation between franchisees and agents is more rigorous and cannot be wrong.

The control of payment cycle is also very important. The commodity department can not only control the delivery rhythm, but also control the return rhythm. The purpose of control must be controlled to ensure the listing of new models and the secondary sales of old models.

X. organization of the order fair

The commodity department must be the core department of the ordering meeting organization, making the ordering meeting manual, copying the ordering meeting orders, checking the payment number, price and other information, guiding and tracking the ordering meeting, inputting orders, summarizing and analyzing data, etc.

The commodity department is responsible for the order amount, order ranking and so on. Generally, the boss needs to guide this information immediately after the order meeting, and the commodity department is very hard and has to work overtime. The data can't be wrong, and time is tight. Well, anyway, the most tiring work and the most valuable work are done by the commodity department.