In order to ensure the smooth progress of the activity, it is necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So what problems should we pay attention to when making an activity plan? The following is the 2022 Qixi civilization practice plan (selected 7 pieces) I collected for you, hoping to help you.
Qixi Civilization Practice Plan 1 Activity Purpose:
Enhance brand image, service and brand influence.
Activity time:
20xx Valentine's Day in China
Activity theme:
Silent years-true love lasts forever
Theme elements:
Classic Valentine's Day discount service
Subject description:
The theme highlights the grand theme of Valentine's Day in China, and Jin Jiali sends warm and romantic service wishes to customers.
Location:
Jinjiamei Store and Surrounding Areas
Thematic communication performance:
Run through the activities and form the main performance.
Effective interactive explanation and content exchange.
All supplies are marked.
All the publicity performances.
Social influence and word-of-mouth communication.
Activity overview:
Expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
Activity target: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
Qixi Civilization Practice Activity 2 I. Activity Conception
Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro.
Second, the theme of the event
Skillful communication is the first line of romantic marriage.
Third, the object of the activity
All customers, spectators and potential customers.
Fourth, the activity time
Chinese Valentine's Day; Qixi Festival
Verb (abbreviation for verb) activity place
Each store will make its own arrangements.
Sixth, the number of applicants
The maximum number of men and women is xx, ***xxx.
Seven. starting plan
1, personnel requirements:1male and female couples over 8 years old.
2, through various means (online and offline platforms) and other media publicity, arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.
The focus of this activity is how to propose marriage, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
Eight. Activity content
1, game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2. Needle-piercing competition for 100 people
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the lovers. The tacit cooperation and ingenuity of girls.
Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
Nine, site layout
Simple decorations such as ribbons, paper cranes and flowers, such as being held at night, need to use lighting to create an effect.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
X. Equipment required for activities
Heart-shaped number plates, gifts, etc. (prepared according to the needs of the activity)
XI。 Shop promotion activities
Discount and price reduction: gold promotion and jewelry discount and price reduction promotion are designed by each store.
1, 1 Give a "xxx" gift with a value of XX yuan when jewelry consumption reaches XX yuan.
2. If the jewelry consumption reaches xx yuan, give a gift of1"xXX" worth XX yuan.
3. If the jewelry consumption reaches xx yuan, give a gift of1"xxxxx" worth XX yuan.
4, theme counter price product promotion: silver jewelry, jade, other precious stones, to protect traditional culture, love, true love as a long-term focus on rendering, special promotions;
Twelve. Employee incentive plan
At the discretion of each store. It is suggested that in addition to the fixed commission, a single-day or single-item reward should be added. For example, 200 yuan was awarded the first prize of 1 on that day, and if the jewelry sales on that day exceeded 100, an extra prize of 100 yuan would be paid on that day.
Qixi Civilization Practice Plan 3 Activity Background:
Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.
Activity theme:
Xiang yue Jia Rui romantic life
Activity time:
August 9-August 13
Activity content:
Yellow platinum:
1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.
Diamond ornaments: 10% off the audience, love forever.
1, "Eternal love"-the diamond ring bought for each couple is engraved with the name, advocating eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive thousands of gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
3." 1 1 Don't give up "
Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.
Qixi Civilization Practice Plan 4 Activity Theme:
Qian shou Lao Fengxiang auspicious lifelong companion
Activity time:
August 9-August 13
Activity content:
Yellow platinum:
Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.
Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.
Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.
And so on.
Silver ornaments:
Lao Fengxiang's silver jewelry is 10% off the audience.
Diamond jewelry:
Choose a series of products, named "always holding hands", and prepare wedding souvenirs.
1, Meeting Lao Fengxiang-The Agreement of Life
Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding gift worth 288 yuan from Laofengxiang Jewelry Store.
2. Meeting Lao Fengxiang-The Seven-Year Itch
Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from Laofengxiang Jewelry Store.
You buy diamond ornaments, I will give you gold.
Where to buy diamond products:
Actually pay 2000 yuan, and send a red rope bracelet with thousands of gold beads. The weaving fee is extra.
If you really pay 5000 yuan, you can get two bracelets of red rope and thousands of gold transfer beads. The weaving fee is extra.
The actual payment is more than 8000 yuan, and three bracelets with red rope and thousands of gold beads are presented. The weaving fee is extra.
4, Lao Fengxiang diamond specials
Tanabata Valentine's Day, featured two kinds of diamond ornaments, with a special price of 7.7%.
Activity preparation:
1, store layout, store door with pink heart-shaped arch.
2, gift customization, with the wedding anniversary, eternity as the theme.
3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and the two stores in Lixian County are combined. )
4. Online publicity: Changde Forum, the same city trading network and other publicity.
5, DM single publicity.
Scheme of Qixi Civilization Practice Activities 5 I. General Ideas
Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.
In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Second, the activity time:
August 16 (Thursday)-August 19 (Sunday)
Third, the layout of the store.
In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.
Fourth, activity planning.
(1) diamond decoration part
1, subject
A century-old shop, a century-old friendship-20xx Diamond Festival
[Theme Interpretation] The theme of this activity is "a century-old shop with a century-old harmony", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.
2. Activity planning
The Diamond Festival lasts from August to the "Eleventh" Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.
The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.
During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.
Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.
77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.
Step 3 show creativity
Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
(2) Full-court activities
1, full-court theme activities
(1) activity theme
Romantic Tanabata, Lucky 77
-77 romantic gifts worth more than RMB 100, on a first-come-first-served basis.
(2) Activity planning
In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.
(3) prizes
Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.
(4) Prepare publicity materials
① Design and production of KT version
(2) The activity rule is water marking.
(4) tables and chairs needed for the activity venue.
2. Other promotional activities
(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, buy a Valentine's Day gift coupon and send a crosstalk couple package as long as you arrive in 770 yuan.
(2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.
(The above two offers cannot be enjoyed at the same time)
Qixi Civilization Practice Plan 6 I. Promotion Purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx x month x day -x month xx day
Third, publicize the agenda.
20xx x month x day -x month xx day
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme display: X month X day -X month xx day
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headdresses, are sold at a discount of 6-7% from the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry for more than x0 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet". Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (time: x month x day-13)
Pay attention to the registration of membership card information.
Eight. publicize
leave out
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card.
Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.
Qixi Civilization Practice Plan 7 Activity Time:
20xx year x month x day
Location:
Customer service center on the first floor
Activity content:
During the activity, in order to reflect the atmosphere of Qixi activities and seize the business opportunities in Chinese Valentine's Day, a marriage certificate gift activity was specially launched during the activity:
Active operation:
① Anyone who comes to the store with a marriage certificate can get 1 rose for free without shopping; Limited to 77, until the end;
(2) Couples who spend any amount in our store and get married in aluminum that year (married 10) will be given 2 roses; Limited to 77, until the end;
(3) All couples spend any amount in the store, and three roses were given to the porcelain wedding that year (married for 20 years); Limited to 77, until the end;
(4) All couples spend any amount at the store, and 6 roses will be given to the Pearl wedding (30 years of marriage); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last;
⑤ All lovers and customers spend any amount in the store, and Ruby will be given X roses when she gets married (40 years); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last;
⑥ All couples and customers spend any amount in the store, and 9 roses will be given for the golden wedding (50 years of marriage); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last;
Division of activities:
The planning department is responsible for the procurement of roses and flowers and the creation of the atmosphere at the event site; The finance department is responsible for distributing registered gifts at the event site; The operation department is responsible for the supervision and inspection of activities.