Willing to reward the anchor with his hard-earned money may involve the following psychological factors:

1. Social needs: The live broadcast platform provides users with a social platform where they can make new friends and meet like-minded people. Rewarding the anchor can make users feel that they have established contact with the anchor and meet their social needs.

2. get recognition: rewarding the anchor can also make users get recognition. In the live broadcast room, the anchor usually expresses gratitude to the rewarding users and announces the rewarding amount and user name on the public screen, which can make users feel that they have been recognized by the anchor and enhance their self-esteem and self-worth.

3. Consumer psychology: Rewards, virtual gifts and other consumption methods in the live broadcast platform can make users feel that they are engaged in a consumption behavior while enjoying the live content. This kind of consumption behavior can satisfy users' shopping desire and consumption psychology.

4. Happiness: rewarding the anchor can make users feel a sense of happiness. When users see the joy and gratitude of the anchor because of his reward, they can feel a sense of satisfaction and happiness, which is also a psychological reward.

5. Want to repay: In some cases, users may think that they have been helped by the anchor or that the anchor has given them a lot of happiness, so they want to repay the anchor. By rewarding the anchor, users can express their gratitude and repay the anchor's efforts.

In short, the psychological reasons for rewarding anchors may be varied, involving social needs, recognition, consumer psychology, happiness and wanting to return. At the same time, we also need to pay attention to reasonable consumption to avoid unnecessary pressure on our finances caused by excessive consumption.