After family account is bound, if it is not a purchase/payment order, the other party can't see the shopping cart/order in his own account, and at the same time can't see the shopping cart/order in the other party's account. If it is a purchase/payment order, consumers can see the purchase/payment order through the original chat window.
Extended data:
Interpretation of "romantic economy" from Taobao data;
Valentine's Day economy is warming up. A set of data from Taobao, Alibaba's e-commerce platform, shows that more than120,000 couples have been bound to family account, and the links of purchase, communication and payment will be smoother. The "romantic economy" can be interpreted through Taobao data.
Feature 1: Binding "family account" and paying for Ta.
Taobao data shows that since Valentine's Day last year, more than120,000 couples have been bound to Taobao family accounts. Among them, male users in Guangdong, Jiangsu, Shandong, Henan and Zhejiang are the most active in binding family accounts, accounting for nearly half of all family "lovers" relationship users after 90.
According to data analysis, the more couples are bound to family account, the lower the divorce rate data over the years. For example, in Guangdong province, the number of "lover" relationships tied by relatives' numbers ranks first in the country, and its divorce rate of 20 17 ranks 25th in the country.
The data also shows that women are more romantic than men. Among the successfully bound "lover" relationships, nearly 6.5 million pairs were initiated by female users, while more than 5.5 million pairs were initiated by male users. But this trend is also different among users of different ages.
Feature 2: consumption upgrade, personalized customization is popular.
Taobao data also shows such user needs, and personalized customization has become a new trend of 20 19 Valentine's Day gifts. Taobao staff explained that big brands pay more attention to DIY (DIY) for Valentine's Day limited gifts, which caters to the unique needs of current consumer groups.
On the other hand, new "confession artifacts" that are different from traditional gifts such as flowers, diamonds and jewelry are popular. On the eve of Valentine's Day, Alibaba unveiled the top ten confession artifacts on its e-commerce platform. Except for the first three commodities, strawberries with a year-on-year increase of 226% have become your new confession artifact. Surprisingly, dog food, sewing machines and sex toys are also on the list.
Feature 3: It is a trend for both men and women to enjoy their own consumption.
Valentine's Day is still friendly to single dog. Taobao data shows that in 20 17 years, 70% of Valentine's Day flower consumers are men; Only two years later, 60% of 20 19 flower consumers are women.
Not only that, once a niche medical beauty service is becoming more and more popular. On the eve of Valentine's Day, the sales data of Tmall medical beauty services continued to grow, among which whitening needles were the most popular among women. Interestingly, women not only pursue beauty by themselves, but also drive male users. Among pre-holiday micro-plastic surgery users, men accounted for more than 20%, and face-lifting needles became men's favorite medical beauty service.
References:
Taobao. Com- customer service center
References:
People's Daily Online-Taobao Data Interpretation of "Romantic Economy"