How to find customers for selling skin care products

How to find customers for selling skin care products. Opening a store requires procedures. If there are no procedures, you cannot open a store. Food and skin care products are especially important. If caught, you will be fined, and in serious cases, you may be detained. The following shares how to find customers for selling skin care products? How to find customers for selling skin care products 1

If you want to accumulate micro-business in skin care and cosmetics, you can choose to go to a beauty salon to find a job first, such as a beauty salon that specializes in hair removal and skin rejuvenation. After you successfully apply, you can When a customer undergoes hair removal or skin rejuvenation, communicate with the customer during the process and get closer to the customer, such as trimming the customer's eyebrows for free. If the customer is interested or trusts you, then add the customer's contact information every day. After a while, you will be able to accumulate a larger number of customers.

Add some customers’ WeChat accounts and accumulate a certain number of customers. Then quit your job at the beauty salon and apply for the next beauty salon to accumulate customers again. Repeat this and you can accumulate a lot of customers. of customers. Then you usually start posting some copywriting, pictures or videos about beauty and skin care on WeChat. If the customers you have added on WeChat are interested in the products you post, they will naturally come to you for consultation and purchase.

Usually, when you are free, you should like and comment more on the updates posted by customers who have been added to your address book. Then, when customers see your likes, they will On the other hand, if I occasionally glance at your posts out of curiosity, I might buy products from you, or your likes can attract the attention of customers who have been added to your address book. How to find customers for selling skin care products 2

1. How to open a store for skin care products?

You need to provide documents, such as a copy of the "License" held by the manufacturer, and a copy of the manufacturer's corporate license Copies, copies of all unit quality inspection reports in the past year, etc. If you are dealing in special supplies, you must also submit a copy of the health license.

The process of opening a store is the same as that of an ordinary store. You can log in to the backend and operate it yourself.

2. What qualifications are required to open a skin care product store?

If you operate self-produced categories:

1. Copy of cosmetic hygiene and production license .

2. A copy of the manufacturer’s business license.

3. If it is an entrustment, an "entrustment contract" must be provided.

4. Certificates and licenses for all unit quality inspections in the past 12 months.

5. If it is for special business purposes, a copy of the license approval document must be submitted.

6. Product list.

7. 3-5 external packaging that matches the quality inspection.

If it is non-domestic skin care products:

1. Copies of import declaration forms and entry-exit inspections in the past 2 years.

2. Copies of registration documents for imported ordinary products.

3. If the product is to be operated for special purposes, the domestic import special purpose license approval document must be submitted as above 5.

3. How to run a skin care store?

1. Do a good job in store foundation work. The four-step process includes high-conversion packaging, data selection, daily sales guarantee, and participating in major promotions to increase scale. This is something that must be thought about before opening a store.

2. Operators must plan clearly. Anticipation of popular products, re-release plans, promotion plans, gameplay, etc., these are all plans that beauty store operators must make. Only when the store plan is clear can we continuously optimize the plan according to the plan.

3. Find the entry point. Whether it should be paid or free depends on finding the right resource slots and advertising slots to quickly enter. Cooperate and integrate the flows between stores to steadily increase store sales. Continue to extend the entrances and types to achieve continued growth in sales. Of course, this needs to be explored through practice.

4. Avoid operational pitfalls. Rules must be followed. If the product is exaggerated, psoriasis, etc., it will be banned from display. Don't take chances and do strict self-examination. Be as authentic as possible so users won’t complain.

If you want to open a Taobao skin care product store, you need to prepare the relevant qualifications, and then follow the normal instructions for opening a store. As long as the qualifications are complete and correct, you only need to wait for review after submission. After passing You can open a store. Of course, the process of applying for a license may be a little more troublesome. How to find customers for selling skin care products 3

How to attract traffic for micro-businesses selling skin care products?

1. Forum website

Although the forum is not very popular now, the user base is still there after all. It is still relatively efficient to use this area for promotion. Find your own accuracy. Group communication and discussion can also add a large number of customers. The forum's traffic attraction is quite good, especially users who are in urgent need of some resources often go to the forum to find them. Leave your contact information and you won't be afraid of no traffic.

2. Video platform

I believe that self-media people should understand the popularity of videos. The effect of using short video operations to attract traffic is also very good, and it is also possible to use video promotion to monetize , the main way to attract traffic is to first understand the information that your users care about, and then make videos based on the information to achieve the purpose of operating traffic. To give an obvious example: If you are in the field of clothing matching, you can make some short videos about outfits for promotion and release. If users want to know about outfits, you can accurately attract traffic, and it is easier to monetize.

3. Live streaming

Live streaming is a one-to-many form and is vivid. If you become an Internet celebrity, you don’t have to worry about the traffic of customers. And you can also sell your own products during the live broadcast, so you don’t have to worry about the profits.

4. Question and answer platform

If you have more time, you can go to the question and answer platform. Driving those users through the question and answer platform is completely a precise source of customers. Use keywords on the Q&A platform to find questions related to the field, and then provide detailed answers to users' questions, and then leave your traffic contact method to facilitate users to find you. This is a precise way to attract traffic. Nowadays, several Q&A platforms that are used more frequently by users’ friends are: Wukong Q&A, Tianya Q&A, Tencent Q&A, Zhihu, Zhizhi and other platforms. Everyone can go there.

How to find customers for selling skin care products as a micro-business, how to attract customers to actively add you, and the methods of attracting customers are also roughly explained clearly. When the traffic after your promotion is really not enough, then you need to make adjustments. At the same time, traffic is obtained from these aspects. How to find customers when selling skin care products 4

How to attract customers when selling skin care products? Looking for customers to sell skin care products? Where to sell cosmetics to attract traffic?

1. Who is your target group?

Before attracting traffic, you have to figure out who the user group of your product is. If you are in the female skin care category, then you definitely don’t need male fans, so we have to subdivide this target group, whether it is mothers or students, etc.

At the same time, skin care products are actually divided into levels, including high-end, mid-range, and low-end. Prices vary, so you must know what the consumption standards of these groups are. If you buy mid-range products, then your consumption level needs to be in the upper-middle class. For example, some female users with skin problems are the standard users of your product. If you do not attract traffic in a targeted manner, the people who attract traffic will not be accurate, which means that the transaction conversion rate is low.

2. Where are your target users?

After knowing what type of customer group you have, you have to know where they often go and where the customers are. Where to go. Most people in today's society are concentrated on mobile phones. So we have to find a place with high traffic, such as Zhihu, Kuaishou, Douyin, Xiaohongshu, Weibo, etc. You have to know where your target people will go.

3. User needs

After knowing where they are active, you have to understand their needs and give them what they want. If you want users to come If they take the initiative to come to you, you have to come up with something that can get them what they want. For example, we would definitely not add a stranger for no reason, right? So, why should users add you? So, before giving things to others, we need to understand what they need!

IV. Start promoting and attracting traffic

After the user needs are clear, the next step is how to promote and attract traffic

1. Writing of copywriting

Copywriters need to find relevant information and materials to write based on the user's needs. Through a lot of reading and learning, they need to understand the operation process and details of skin care. Then integrate them into your articles, combine them with the needs of users, and use techniques to make their needs attractive enough, so that customers will add us after reading our articles.

This place is actually more complicated, because how to express users’ concerns to achieve better results requires specific feedback from users. Therefore, after the article is written and published, you might as well see how many people join us. If not, it means that the copywriting is not good enough and needs to be adjusted. Combined with the organized materials, you can probably know which ones are attractive. If this material doesn't work, just change it to another one. If it doesn't work, just change it to the next one. Basically, you can see the effect after adjusting it a few times.

2. Platform promotion

Platform promotion is relatively simple. We mainly choose some platforms with large traffic to operate, such as Tieba, Weibo, Douyin, etc. As long as the platform has the user base you need, it can be implemented. However, each platform has relevant rules. Before promoting, we must be familiar with the rules of the platform to avoid unnecessary losses.

Just like Tieba, many people don’t know how to post on Tieba, because everyone knows that if you leave your contact information, it will be deleted. In fact, this is very simple. If you pay attention to how others leave their contact information, you will understand.

There are too many advertisements on Tieba. How do they do it? You just need to pay careful attention and imitate their operations.

Therefore, the real competition is not what you see on the surface, but in places you can’t see, such as user analysis, material screening, copywriting production, etc.

5. Multiply and amplify

After finding an effective method, we need to amplify and register several more accounts on suitable platforms, such as 1 original and 2 articles per week Pseudo-original content is distributed on multiple platforms. Then use the ranking rules of the platform to make the article as high as possible and gain more exposure.

In short, the content and traffic of skin care products are huge, but you can’t just advertise your products, otherwise no one will see them. Moreover, it is easy to be punished and deleted by the platform, and in serious cases, your account will be banned. Then all your hard work on writing the copy will be in vain.

What is easy to understand on the surface is easier to understand, but it is difficult to see the effect. What lies behind is the core competitiveness. Therefore, if you know how to analyze customers, study user needs, and optimize copywriting, it will be easier to acquire your precise customers.