According to the case analysis of Qingdao Tianqiao Company, the factors that affect the enterprise to formulate financial management objectives are investment return, risk, investment projects, capital structure, risk, investment projects and capital structure. Investment projects. Investment projects are the primary factors that determine the rate of return and risk of enterprises. Any project has risks, the only difference is the size of the risks. Return on investment. The total profit of an enterprise does not reflect the wealth of shareholders. On the premise of the same risk, the wealth of shareholders depends on the return on investment. Capital structure. Capital structure is the proportional relationship between owners' equity and liabilities. If the capital structure is improper, it will seriously affect the efficiency of enterprises, increase risks and even lead to bankruptcy. Risk. Any decision is future-oriented and there will be more or less risks. When making decisions, enterprises need to weigh returns and risks, study risks and try to control them.