The struggling users of Korean websites are the mainstream people aged 18-45. This group is characterized by high consumption, high education and high sensitivity (referring to the ability to integrate information and accept new things). They are not only the target consumers of many products and services, but also the early consumers of many new products and services, and they have considerable influence in the communication chain of consumption. This group is like a weather vane of consumption and media use, and the characteristics of their consumption or media use often indicate the trend that the public will follow.

The main groups of visitors struggling on Korean websites are mainly divided by regions: visitors from South Korea and people from Chinese mainland, Hong Kong, Macao and Taiwan.

Tourists in China mainly include Korean students, employees of foreign companies in Korea, married people in Korea, private owners and Korean compatriots.

Mainly concerned about the information of Fenhan: studying in Korea, job hunting, housing information, Korean cars, marriage and parenting, flea market, etc.

People from Chinese mainland, Hong Kong, Macao and Taiwan: tourists, prospective international students, plastic surgeons, Korean learners, and China people who are concerned about Korea.

Mainly pay attention to the information of fans: tourism information, study abroad information, plastic surgery information, Korean wave information, Korean wave information and so on.