From 65438 to 0906, William J. Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he was observing the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied this inspiration to the design and development of the arch bracket, and the name of New Balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken claws became a legend.
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Mr. jim davis, President of New Balance, is a professional long-distance runner who has participated in marathons many times.
Mr. jim davis firmly believes that in order to continue to be the king of running shoes, the company must have more runners to join, and as the head of the company, he should set an example, so he began to participate in the research and development process of shoes before they officially entered the production stage.
Mr. jim davis himself is a man who loves running very much. He said: Running can make him perform better at work and make him have a happier family life. Mr. jim davis believes in achieving a new balance, which is the new balance proposition.