KT5- Kleism continues the streamlined outsole and TPU support in appearance. Adopt black, red and purple color matching and three-color gradient. According to Anta, the biggest difference between KT5 and the previous four generations is the pixelated design language. Cai Zhiben, head of Anta Basketball Division, said: "At the earliest, our American design team showed him 500 KT5 manuscripts, because these manuscripts were all pasted on the board, which looked dense when they were far away, and many pixels gathered together. Therefore, klay thompson suggested whether pixels can be added to the overall design as an important element. We all feel very good, so we have this appearance. "
Cai Zhiben, Head of Anta Basketball Division
From September 7th, KT5 will be launched in 10 offline stores in Beijing, Henan, Shandong, Hunan, Yunnan, Guangdong, Chongqing, Shanghai and Jiangsu, and will be fully sold on September 9th. In addition, Anta will give priority to users who have previously purchased KT series in Tmall, with a number of 5,000 pairs, with the goal of targeted marketing. In terms of price, the price of KT5 ranges from 749 to 999 yuan.
In addition, Cai Zhiben revealed that when KT 1, they only made 6.5438+million pairs, and this time the output reached 6.5438+million pairs. KT series used to account for less than 65,438+00% of the total sales of Anta basketball, but now it can account for 30%-40%.
Compared with before, Clay's trip to China was shorter, with only two stops in two days, in Shanghai and Nanjing respectively. Considering this, and hoping to attract more young people, Anta spent more time on the live webcast, and the conference was also in cooperation with Tmall Fan Day.
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