② The account information of the certification application does not meet the relevant certification requirements;
③ The store name of Xiaohongshu is inconsistent with the enterprise number name;
(4) If the validity period of the order is exceeded, the validity period of a single approval order is 30 days. If the certification is not completed within the time limit or the relevant certification does not meet the requirements, the certification fails. In addition, when we apply again, there will be errors in account avatar setting, account name, qualification and subject information, which will lead to the failure of authentication! Let's see how to fill in:
1. account name
(1) The account name can be the subject name of the business license of the enterprise, or it can be named based on the trademark, website or software application;
(2) It shall not be suspected with the official account, and shall not contain commercial diversion information, such as "xx Taobao Store";
(3) Pinyin shall not be used to replace any words in the account name, such as "kitchen". (except for providing trademark registration certificate with pinyin)
2. Account introduction
(1) is no more than 20 words, and it is necessary to objectively and truly describe the company, brand, website, APP and other related information;
(2) There shall be no words that violate laws and regulations, rights or platform specifications.
upload an avatar
(1) must be related to the subject name of the applicant's business license;
(2) Do not use avatars that violate the community norms of the Little Red Book Platform;
(3) If an avatar with the R logo /TM logo is used, corresponding supplementary qualifications shall be provided;
(4) Do not add confusing certification decorations such as "V" without authorization.
4. Subject information
(1) entity type: please select "domestic enterprise" for domestic companies and "enterprises outside China, Hong Kong, Macao and Taiwan" for overseas companies;
(2) The business license is a color scanned copy of the latest industrial and commercial business license (three certificates in one), and the black-and-white copy is stamped with the official seal, which shall not involve prohibited industries;
(3) Overseas, Hong Kong, Macao and Taiwan enterprises are required to upload the original color scanned copies of valid registration documents, and affix the color official seal of the company or the signature of the person in charge of the company. (Indicate the position of signatory) * Prohibited industries easily involved in the business license: medical devices, medicine, clinics, plastic surgery, etc. (Please trust me privately for details of prohibited industries).
5. Official certification letter
(1) The official certification letter shall be filled in according to the template of Official Certification Application Letter, with clear and complete contents and no graffiti. At the same time, it is stamped with the fresh seal of the qualification owner and signed by the operator himself (electronic seal, financial seal and contract seal are not supported);
(2) The full name of the enterprise shall be consistent with the business license. If individual industrial and commercial households have no official seal, they need to provide color photos or scanned copies of the front and back of the legal person's ID card, and the legal person should sign it in the lower right corner of the official letter.
The above are the reasons and precautions for the failure of the certification of Xiaohongshu Enterprise. Everyone should pay attention to the fact that Little Red Book has only one certification opportunity and three revision opportunities. If all the certifications fail, the enterprise will lose 600 yuan, which cannot be recovered!