How do you master the golden lines of beauty advertising copywriting?

Those advertising slogans that can penetrate people's hearts and leave a deep impression, making people want to take action after reading them, are golden sentences. The golden sentences of beauty advertising copywriting can be mastered through four methods:

1 Memory digger - homophonic stalks

Example: Bai "spot" makes things difficult, xx has the right method (beauty Frost)

Homophonic memes take advantage of the homophony of Chinese characters and use words and words that are easiest for the public to remember to create associations and eliminate consumers' unfamiliarity with brand names and products. As a gameplay that only Chinese people understand, it is the most powerful way for consumers to remember and occupy their minds. Only by letting consumers remember what the brand does will generate sales.

2 Easy to remember - reversal

Example: It is powerful enough for men, but this product is specially designed for women. (Antiperspirant Lotion)

"There is nothing in the world, no one can disturb it" and "It is better to teach a man to fish than to teach him to fish." These sentences are familiar to us in our daily lives. The secret to their spread is that In the language expression, the inversion technique is used. It makes difficult philosophical principles easily memorized by the public, so they are passed on word of mouth. Brand slogans are also easier to remember through the use of inversion.

3 Capture the hearts of most people - emotional ability

Example: We hate chemicals (skin care water)

Write a good advertising slogan , requires not only skills, but also emotional ability. For individuals, emotional intelligence allows us to understand others on a deeper level and understand others better, which is the most important thing in emotional intelligence. For brand promotion, the most emotional ability is to penetrate those cold data analysis, speak the words from the bottom of consumers' hearts, and successfully capture the hearts of most people.

4 The effect of making a big move - taking advantage of the situation

Example: On National Day, the Chinese people's faces are bright.

Taking advantage of momentum marketing can accomplish big things with small efforts and small money. In hot events and different festivals, proper use can trigger consumers' emotional points, deepen their impression of the brand, and create a good impression. At these moments, advertising slogans can achieve even more powerful communication effects.